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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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5 strategies to stand out during BFCM

lateshipment

Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday after Thanksgiving and go to an Annual Navy Football match the next day. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. Ever wondered how ‘Black Friday’ came into existence?

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Embrace multichannel marketing. But the businesses that took the risk to advertise on the social media platform achieved impressive gains in new customers and revenue in a short time period.

Marketing 329
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What Retailers can Learn from Theme Parks in the Wake of COVID-19

Retail TouchPoints

When people think of creating an experience in retail, their mind likely gravitates toward the big-budget immersive investments you might expect from Nike, Bass Pro Shops and other established multichannel brands. Inspiring usage of social media is also an effective low-cost way to create experiential retail.

Retail 151
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The 10 Best Adwords Companies of 2020

Kissmetrics

The nice part about being a full-service agency is the fact that we’re able to help clients with all of the other important components of digital marketing — SEO, email marketing, social media marketing, content marketing, direct response, and more. AdVenture Media Group – Best for Enterprise AdWords Management.

PPC 206
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4 Trends Revealed in Our 2023 Consumer Survey

ChannelAdvisor

Trend 1: Consumers Take a Multichannel Approach The majority of online shoppers (72%) now visit between two and four websites (whether search engines, marketplaces or brand websites) on their buying journey. Join them in their multichannel approach. Our recommendation?

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

We used to talk about multichannel, then it was omnichannel. It’s no surprise that 87% of brands and retailers now have reviews on product detail pages, but there are clearly under-tapped components such as ratings ( 58% ), user-generated content from social media ( 52% ) and user-generated Q&A ( 40% ).