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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. Is it More than Buzz?

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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

One of the most important things companies can do to prepare for these changes is to optimize their first-party data channels, according to Orchid Richardson, SVP of the IAB’s Programmatic & Data Center. Many major retailers are doing just that with the creation of retail media networks.

Retail 264
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From Brexit to omni-channel fulfilment – a year-in-review for online retail

Retail Technology Review

By Joe Farrell, VP of international operations at PFS. Amidst ongoing political turbulence and the continued transformation of the modern high street, 2019 was a challenging year for retail to say the least.

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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

Today’s shoppers are operating in a completely unrestrained informational environment, full of seemingly endless places to get input during the purchase journey. Brand loyalty is fading fast as shoppers constantly examine new options and are more open to new brands, new distribution channels and new innovations.

Marketing 265
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ChannelSale Attends IRCE 2018—Pledges To Redefine Online Retail Industry

ChannelSale

In recent times, annually held IRCE (Internet Retailer Conference + Exhibition) has become a hallmark of excellence and inventiveness in the e-commerce industry that online sellers around the world participate in. The post ChannelSale Attends IRCE 2018—Pledges To Redefine Online Retail Industry appeared first on ChannelSale Blog.

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Retailers, Are You Funding Amazon?

OrderDynamics

­­­­ Retailers , Are You Funding Amazon? Being in retail today, you know that Amazon is the juggernaught. An ecommerce Business Insider report in Feb 2017 noted that “ 43% of all online retail sales in the US went through Amazon in 2016 ”. Stating that retail is a hypercompetitive market, is hardly news. Can it be done?

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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

How can I optimize fulfillment operations? . Even if you don’t sell direct to consumers on your website, leveraging a robust ‘Where to Buy’ solution seamlessly connects those interested consumers with your preferred retailers and keeps them on their path to purchase. Your retailers aren’t properly representing your products and brands.