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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). Note: IDC has been credited with coining the term “omnichannel.”)

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How to Launch a Lifestyle Business in the Age of Social Distancing

Retail TouchPoints

Cosmo , a women’s magazine whose audience consists of millennials and Gen Z, has seen a 67% traffic spike on its astrology site during COVID-19. Good branding increases your profits, and consistent branding across all channels can even increase revenue by 23%. Step 2: Develop your brand. Your brand is your philosophy.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. What’s Next: Social. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along.

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How to start a t-shirt business in 2024: Tools & tips for success

Omnisend

Social media amplification : Social media marketing amplifies the reach of t-shirt businesses. Gather feedback : Use social media polls and focus groups to survey potential customers. Follow fashion blogs, magazines, and social media accounts to see what’s popular.

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What is the Digital Marketing Trifecta and Why Does it Matter?

Smile.io

Chances are you know what social media ads, organic posts, and user-generated posts are. This is the norm in thenew age of influencer social media marketing. Blog Gabrielle Policella Paid media can be intimidating because you’re investing your hard-earned money in content.

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Is the clock ticking on the Christmas ad as we know it?

365 Retail

And, indeed, the Christmas marketing blitz has kept up with the times – it seems likely, in fact, that more people will see the full versions of this year’s crop of festive ads on social media and YouTube than see it actually on TV. Ultimately, I don’t think that all of this will eliminate what we recognise as a Christmas advert today.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

According to Market Realist , “Nike has been using the DTC channel to make brand statements, as well as push sales of premium products. Its control over the channel gives the company greater leeway over pricing, inventory, and merchandising decisions. We’ve talked many times before about the importance of omnichannel.

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