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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Best 20 Multi-Channel Listing Software: Boost Your Online Presence

Algopix

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. The 6 Best Social Networks for Ecommerce Advertising. content marketing).

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6 Consumer Trends Shaping 2023 Holiday Shopping

lateshipment

JustUno ] It’s important that e-commerce businesses brace themselves to handle the holiday rush and keep up with the evolving consumer trends. These consumer trends keep changing due to economic conditions and advancements in technology. This year, the e-commerce world is ruled by six major trends. But, let’s face it.

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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. Might not be time to work on that chartbuster yet, but even still, brands need to be considering how to find their voice in these new channels.

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How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots

Retail TouchPoints

In fact, a big part of their job these days is staying on top of what’s trending online. The store has had an ecommerce site for over 20 years now, and more recently social media has been taking a larger role in the business. Leveraging social media to ensure the store’s product offerings stay in sync with consumer demand.

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13 Ways to Harness the Power of Email Marketing Strategy to Boost Your Social Media & SEO

ROI Revolution

Social media and search engine optimization (SEO) are two vital building blocks for any successful online marketing plan. But have you ever wondered what role an email marketing strategy can play in strengthening your social media and SEO efforts?