With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences
Retail TouchPoints
FEBRUARY 7, 2023
These consumers are using digital channels and experiences to discover and engage with once out-of-reach luxury brands. Of note, consumers (especially Gen Z and young millennials ) are “more knowledgeable and choosy” and are clamoring for unique products and experiences. At Alibaba’s recent 11.11
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