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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

In this day and age, it is imperative that retailers with a digital strategy implement customer journey mapping. If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. Mapping and analyzing customer journeys enables companies to find gaps in their experiences. Key Takeaways.

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Vitamin Shoppe Enhances Point-of-Sale Experience and Promotions Capabilities

RIS News

The retailer is rolling out upgrades to its POS and promotions offerings with a view to creating a more seamless customer experience across all channels and chains.

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Shopify POS Go Aims to Expand Retailer Selling Reach

Retail TouchPoints

Ecommerce platform Shopify is now aiming to help retailers sell anywhere through its unified POS Go all-in-one retail hardware device for omnichannel sellers. This latest addition to Shopify’s offerings relies on the company’s point-of-sale software, which is designed to allow retailers to sell online and offline.

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Pandemic Shifts Shine a Light on Importance of Modern Point of Sale

RetailMinded

Did you know that point of sale systems date back to 1879 when the first one was invented by American shopkeeper James Ritty. But this only taps the surface of POS, barely shedding light on all that POS can offer retailers both large and small. Since then, POS systems have taken a dramatic shift in their capabilities.

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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

Shopify POS Go is a mobile point of sale device for running your entire back office from one small module. There, you can speak to a sales representative or sign up for a free trial of Shopify altogether. Quite bit, actually. We’re beyond excited about the launch of Shopify POS Go, for both merchants and consumers.

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Retail Media: Everything You Need to Know

Retail TouchPoints

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

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Criteo Acquires Brandcrush to Create Holistic Retail Media Solution

Retail TouchPoints

Commerce media company Criteo has acquired Brandcrush , a platform that enables the buying and selling of retail media activations, including those in offline channels like stores. The Brandcrush platform is available globally and is currently undergoing integration with Criteo’s retail media solutions.

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