Kissmetrics

JUNE 5, 2018

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. Although most companies grow through paid ads, that just wasn’t possible for me because I was making $5.75 per click when it comes to PPC ads. Now let’s do a quick Google search.

SEO 259

SEO PPC Blog Conversion Optimization 259

Kissmetrics

JULY 12, 2017

Perform a competitive analysis, using tools that can reveal the types of apps or services other companies may be investing in. Most companies don’t have a line item for “conversion rate optimization.”. The whole principle of conversion optimization is to make the buy-in process easier for a prospective customer.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

eCommerce Training Academy

MAY 1, 2020

Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget. Digital marketing channels are evolving. With conversion rates ranging between 1% to 3%, they must put a lot of effort in generating leads in order to get the most out of their marketing efforts.

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

Inflow Insights

JULY 29, 2019

My goal was to build a $10 million eCommerce marketing agency — and build it fast. In my opinion, the conditions of natural growth gives us the opportunity to build a better eCommerce marketing agency — better for clients, and better for employees. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Ecommerce Platforms

MARCH 2, 2022

With Unbounce, companies get more than just a drag-and-drop builder. Unbounce is a dedicated “Conversion Intelligence Platform” and landing page builder created to help companies increase conversions and optimize campaigns. Let’s take a closer look. What is Unbounce? An Introduction.

Multi-channel 104

Multi-channel Conversion Optimization Arts Definition 104

Inflow Insights

DECEMBER 26, 2018

What would it look like to find the best eCommerce agency for your company? Note: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. The problem with the cookie cutter approach is that it is not designed to meet the needs of your company. Get started now.

eCommerce 117

eCommerce Article PPC Improvements 117

Kissmetrics

OCTOBER 6, 2020

This is a huge opportunity for ecommerce companies that are ready for this change. The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

ROI Revolution

JUNE 3, 2020

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88

PPC SEO Mobile Automotive 88

Inflow Insights

SEPTEMBER 16, 2019

You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions ? We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. Only 5 of these major companies did not use it on their websites.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Kissmetrics

OCTOBER 16, 2017

Conversion optimization works. There’s a reason behind it : “People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. Organizations don’t fail because the Web and the New Marketing don’t work. Again — the underlying issue was the market, the people, the life stage.

Marketing 211

Marketing PPC Other Customer 211

Inflow Insights

MAY 3, 2019

Who We Are: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Payoneer

OCTOBER 9, 2018

Many business owners who decide to digitize their business may struggle with conversion these days. While they have put considerable effort into their SEO and have even tried to do some PPC advertising, they still have yet to polish their website in terms of conversion optimization. Do deep market research.

SEO 20

SEO PPC Shopping Carts Conversion Optimization 20

BigCommerce

JUNE 27, 2017

It sounds so simple when you say it, but the actual process of growing a company, as we all know, is a little more complicated. Conversion rate optimization (CRO) methods are diverse. They range from technical analysis of a website to researching the opinions of your customers and the wider market. Web development.

Shipping Costs 416

Shipping Costs SEO Shipping eCommerce 416

ROI Revolution

MAY 20, 2020

In the initial weeks of the unprecedented stay-at-home mandates, marketers felt like they were on shaky ground. Your PPC accounts are experiencing a period of above-target efficiency , leaving wiggle room in your ROAS to give non-direct response advertising a serious go. in a matter of two weeks. Know Your Devices.

PPC 144

PPC Mobile B2B Shipping Costs 144

Inflow Insights

NOVEMBER 14, 2019

In past posts, we’ve outlined: How to develop a content marketing strategy for eCommerce websites. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. PPC can help your website to reclaim real estate in the SERPs with more certainty than the above strategies. Conclusion.

eCommerce 106

eCommerce SEO PPC Recommendation 106

ROI Revolution

MAY 4, 2020

It feels like the entire marketing ecosystem is changing right before our very eyes. The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. If you want to take your SEO and PPC efforts to the next level, register here !

eCommerce 97

eCommerce Social Media Games Supplies 97

Inflow Insights

APRIL 16, 2019

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. We’ll walk you through 7 different strategies that bring the best ROAS for eCommerce companies. Part 2: Google Search ads. Get started now. ).

eCommerce 156

eCommerce Mobile PPC Online Retail 156

BigCommerce

SEPTEMBER 26, 2017

When we talk about website optimization for conversion, the term we encounter almost immediately is “landing page.”. When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do They’re curious about your company, but don’t have any specific reason or motive for visiting.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

BigCommerce

JUNE 27, 2017

There are two basic types of landing pages: Lead-generation landing pages (also known as squeeze pages): A lead-generation landing page’s main purpose is to acquire the visitor’s contact information, giving you the opportunity to market directly to the prospect in the future. Contact information for your company. Coupon page.

eCommerce 258

eCommerce Information Shipping Costs PPC 258

ROI Revolution

DECEMBER 20, 2017

Once you’ve got that figured out, then you can optimize for other devices as well. Are you interested in learning more about mobile marketing? Far more likely than if the recommendation came from a random company you didn’t know or trust. You need to create a plan for every single aspect of your marketing and advertising.

eCommerce 60

eCommerce Mobile PPC SEO 60

Inflow Insights

APRIL 2, 2019

We’ve divided this guide into two parts: Part 1: Data Feed Optimization: Getting your data feed optimized is the foundation of successful Google Shopping Ad campaigns for eCommerce companies. We’ll outline our experience in how to properly manage Google Shopping ads for hundreds of eCommerce companies.

Merchant Services 98

Merchant Services Information Reference Recommendation 98

eCommerce CEO

AUGUST 19, 2017

From shopping cart software to marketing automation tools, getting your online store setup can be a confusing process. With over 5 years in the ecommerce game and over a decade in internet marketing, I know what products work. I use Ahrefs for understanding the web marketing strategies of ecommerce sites.

Shipping Costs 99

Shipping Costs eCommerce Payment Services Merchant Services 99

Ecommerce Platforms

MARCH 9, 2020

That’s a differential strategy to gain ground on the market since customers get to identify your brand. This suggests that the ecommerce market is growing exponentially over time. It’s even worse than it looks if you have a strapped marketing budget. Projections show that about 27% of retailers have progressed to dropshipping.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

ROI Revolution

MARCH 2, 2021

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). 70% of mobile marketers say the pandemic has strengthened their promotional efforts ( Liftoff ). US online grocery sales surged 54% to reach $95.8 billion in 2020, up from $62.2B 11/4 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 5, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. COVID-19 transformed how consumers make everyday purchases, forcing brands and retailers large and small to shift their marketing strategies. Marketing to consumers in a post-pandemic world.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. How the pandemic has changed how companies do privacy. The pandemic brought an increase in privacy initiatives for companies around the globe.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 1, 2020

With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. The end was in sight pre-Covid.”

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

DECEMBER 3, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 11/4 update. Social media pandemic performance stats.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

NOVEMBER 4, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). Claim your spot! 11/4 update. pre-pandemic. 10/22 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JANUARY 5, 2021

While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 11/4 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

JUNE 1, 2021

As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. As a result, many ecommerce brands have shifted their marketing strategies completely. May 20 update. May 14 update. million from 72.8 million last year.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 2, 2020

Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. 7/1 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

JULY 1, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. Marketing to consumers in a post-pandemic world.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

AUGUST 4, 2020

Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. 7/2 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

SEPTEMBER 9, 2020

With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. The end was in sight pre-Covid.”

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

MAY 6, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. of CMOs report increased acknowledgement from customers of companies’ attempts to “do good.”. The digital triopoly in light of COVID-19. to a record 10.3%.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. How the pandemic has changed how companies do privacy. The pandemic brought an increase in privacy initiatives for companies around the globe.

eCommerce 78

eCommerce Social Media Payments Payment Services 78