FastSpring

OCTOBER 25, 2019

For SaaS companies, it costs a lot of money to fill pipelines with potential customers. So when prospects finally become customers, the reality is the company has lost money on them. But here’s the catch for SaaS companies. For high performing SaaS companies, a payback period of 5-7 months is typical. Faster growth.

Payments 64

Payments Subscription Social Media Payment Services 64

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. Whether you implement one strategy, or all of them, into your eCommerce marketing plan, your store’s performance will improve. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

JULY 8, 2019

There are other call tracking tools out there, but we use CallRail the most often to help companies track call revenue as linked to their paid ad spend. Nearly every time we integrate it — if not every time — this software reveals that companies could be allocating their ad budget more effectively. Why Integrate PPC Call Tracking?

PPC 61

PPC eCommerce Multi-channel SEO 61

Ecommerce Platforms

MARCH 2, 2022

With Unbounce, companies get more than just a drag-and-drop builder. Unbounce is a dedicated “Conversion Intelligence Platform” and landing page builder created to help companies increase conversions and optimize campaigns. The success of Unbounce has since inspired a number of competing companies to join the market too.

Multi-channel 104

Multi-channel Conversion Optimization Arts Definition 104

FastSpring

NOVEMBER 12, 2019

Personalize communication across all channels. What channels will help advertise your deals the best (Twitter, PPC, Facebook, etc.). What channels you’ll be using to advertise your BFCM deals. For example, you might not usually use PPC, but it can help showcase your offers over BFCM. Set your discount rate.

Payment Services 72

Payment Services Multi-channel Mobile PPC 72

Omnisend

OCTOBER 5, 2021

We’re lucky enough to be a multi-award-winning digital marketing agency. This was to diversify across a number of channels—particularly Google shopping, Facebook ads, and organic search. Learning how to adapt, change, and improve isn’t something any merchant should stop doing—something Helen makes very clear.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Omnisend

OCTOBER 5, 2021

We’re lucky enough to be a multi-award-winning digital marketing agency. This was to diversify across a number of channels—particularly Google shopping, Facebook ads, and organic search. Learning how to adapt, change, and improve isn’t something any merchant should stop doing—something Helen makes very clear.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Ecommerce Platforms

MARCH 26, 2020

Remember, just because there’s more people searching for a certain product doesn’t mean that it will be the right option for your eCommerce company. If you want to be a fashion retailer, for instance, you can check out other fashion companies in your area and find out what their top-selling products are.

Shipping Costs 228

Shipping Costs Payment Services Merchant Services Payments 228

Kissmetrics

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process.

Customer 350

Customer eCommerce Multi-channel Channel 350

BigCommerce

FEBRUARY 13, 2018

Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. Since then, electronic commerce has helped countless businesses grow with the help of new technologies, improvements in internet connectivity, and widespread consumer and business adoption.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

ESW

DECEMBER 14, 2020

In fact, you may find digital efforts, like social media, PPC and digital content, resonate more with consumers as people spend more time online. As design agency PixelUnion points out: “Companies that have already invested in an online sales framework—even if it’s not optimal—are on the starting blocks.

eCommerce 78

eCommerce Multi-channel PPC Merchant Services 78

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. In fact, more than 50% of companies are using marketing automation. Almost half of B2B companies are planning to adopt it. 67% of the industry leaders in marketing are using automation to improve and grow their companies.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Kissmetrics

MARCH 8, 2021

The average CTR for PPC ads is even worse at 2%. Using Attentive’s patent-pending “two-tap” technology, customers can opt-in to a brand’s text messaging subscriber list seamlessly from their mobile website, social media, or other digital channels. You can use the results internally to improve your operations. Pretty cool, right?

Payments 354

Payments Marketing Payment Services Mobile 354

Kissmetrics

MARCH 2, 2018

It recently topped Fortune’s list of 100 best companies to work for in 2018 and has been able to retain consistent growth behind its experienced leadership. While that presents an opportunity in the form of reaching new customers with multi-channel strategies, it also creates an internal nightmare when it comes to managing it.

Social Media 206

Social Media Multi-channel Channel SEO 206

SellBrite

DECEMBER 9, 2020

As an ecommerce seller, there’s nothing better than resources that can help improve your store’s visibility. This makes it a likely channel for customers to discover your product, and one that you should definitely be leveraging if you aren’t already. Google Shopping is a marketing channel perfect for conversion.

Merchant Services 148

Merchant Services Shipping Costs Article Information 148

ROI Revolution

JANUARY 25, 2023

Chad Batten, Product Feeds Specialist Ad platforms are trying to make it as easy as possible for companies to link their product data to the platform.  Additionally, we saw many brands expanding past Amazon onto other retail media channels. We’ve seen that more and more, creative needs to be developed per channel.

eCommerce 78

eCommerce Social Media SEO Payments 78

BigCommerce

DECEMBER 13, 2017

She has passion and truly believes in her products and how they can improve people’s lives. Below are some general guidelines to improve your product listings.”. This particular company has chosen to use VITA ONE at the beginning of the title. Amazon Optimizations That Get a 320% Increase in Sales in Less Than 10 Minutes.

SEO 209

SEO Merchant Services Document Recommendation 209

eCommerceFuel

JANUARY 5, 2018

I sat down to talk with McGregor Button of LinkSoul about how his company generates over 40% of their revenue from direct mail. Andrew : Welcome to the eCommerceFuel Podcast, the show dedicated to helping high six and seven-figure entrepreneurs build amazing online companies and incredible lives. And we talk about a lot of things.

Marketing 37

Marketing eCommerce WooCommerce Apparel 37

eCommerceFuel

JANUARY 5, 2018

I sat down to talk with McGregor Button of LinkSoul about how his company generates over 40% of their revenue from direct mail. Andrew : Welcome to the eCommerceFuel Podcast, the show dedicated to helping high six and seven-figure entrepreneurs build amazing online companies and incredible lives. And we talk about a lot of things.

Marketing 20

Marketing eCommerce WooCommerce Apparel 20

Ecommerce Platforms

SEPTEMBER 16, 2020

70% of marketers believe SEO is more effective than PPC. You'll get everything in the freemium package plus automatic SEO improvements, free installation, instruction videos, premium support, structured data (+ full JSON-LD), and robust SEO control. This app supports Shopify Store Languages (its multi-language) feature.

SEO 104

SEO Shopify Marketing eCommerce 104

Lemonstand

JUNE 7, 2018

Companies, particularly startups, throwing money into paid acquisition channels and not getting a strong ROI, or devoting weeks to the latest spammy growth hacks which get them a customer or two for a month or so. The problem in almost every case is that the company does not understand how to optimize the entire user experience.

eCommerce 56

eCommerce Payment Services PPC Multi-channel 56

ROI Revolution

NOVEMBER 16, 2020

Toys & games saw the most price fluctuations over Amazon Prime Day 2020, while home improvement items saw the least. “In mid-October , Braun will be taking part in Amazon Prime Day,” reads press material from German consumer products company Braun. Multi-channel retail marketing for the holidays.

Shipping Costs 78

Shipping Costs Payments Events eCommerce 78

BigCommerce

AUGUST 31, 2017

Yet, channel distribution is necessary in order to win sales. These marketing channels are essential to increasing sales over the holidays. It was actually our most engaged ad in the history of the company. People want to buy from people, not for a “company.” Creativity is key in order to win mindshare.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

BigCommerce

JULY 3, 2017

We are a family business, and everyone in the family has some part in the success of the company. We created this company to fix all of that. I felt that people were taken advantage of and that companies manufacturing products of high quality with healthy, beneficial ingredients were scarce.

BigCommerce 209

BigCommerce Social Media Beauty and Health Shipping Costs 209

ROI Revolution

AUGUST 5, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

Omnisend

JANUARY 5, 2024

Here are just some of the benefits:: Increased visibility More credibility Owned channel (no need to worry about social media algorithm updates) More control over customer experiences Exactly what you want your brand to deliver, right? Here are some SEO tips to improve your website ranking and visibility: 1. Now, let’s get to work.

eCommerce 88

eCommerce Payment Services SEO Social Media 88

ROI Revolution

DECEMBER 2, 2021

How the pandemic has changed how companies do privacy. The pandemic brought an increase in privacy initiatives for companies around the globe. 35% of companies say that the benefits they experienced from adopting new privacy initiatives were worth at least doubled the amount they invested in them in 2020. November 18.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

MARCH 2, 2021

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). 12-16 , when only 51% expected the economy to improve over the next six months. to reach $9.92

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JULY 1, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JUNE 1, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. 65% express the need for more frequent communication with customers.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JANUARY 5, 2022

Home Depot’s quarterly sales surpassed $40 billion for the first time ever in Q2 2021, with the consumer interest in home improvement that surged at the start of the pandemic not going away. How the pandemic has changed how companies do privacy. (Statista). are seeing customers be less willing to pay full price. eMarketer).

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MAY 6, 2021

of CMOs report increased acknowledgement from customers of companies’ attempts to “do good.”. As the leading casual apparel company worldwide (according to Statista), Gap expects that 50% of its sales will come from digital this year. of CMOs report seeing more reviews and other posts about brands online and 58.8% March 9 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

NOVEMBER 4, 2020

Executives’ optimism toward economy improves. According to new research from McKinsey , 57% of executives expect the economy to improve six months from now , with 29% expecting the economy to worsen – the most optimistic outlook since the beginning of the pandemic. 60% want curbside pickup options. 10/7 update. 9/9 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JANUARY 5, 2021

This is an improvement from the search ad spending projected in June 2020, when it was expected to decline to $54.37B. Executives’ optimism toward economy improves. In March, 25% of executives expected the economy to improve in six months, with 58% expecting it to worsen and 17% expecting it to remain the same. 10/7 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

DECEMBER 3, 2020

Executives’ optimism toward economy improves. According to new research from McKinsey , 57% of executives expect the economy to improve six months from now , with 29% expecting the economy to worsen – the most optimistic outlook since the beginning of the pandemic. 60% want curbside pickup options. 10/7 update. 9/9 update.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

OCTOBER 1, 2020

The top categories consumers have gravitated toward during this shift are alcohol, home improvement materials, and groceries (up 16%, 14%, and 12% respectively), with apparel seeing significant declines. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. 9/9 update. 7/9 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

APRIL 8, 2021

As the leading casual apparel company worldwide (according to Statista), Gap expects that 50% of its sales will come from digital this year. Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. March 9 update. More new COVID-19 trends + data. March 2 update.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136