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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers. This presents a dual shipping dilemma for businesses: how can they keep shipping costs on the business low, while also offering customer-friendly return policies?

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Resilience Training: Small Business Innovation During a Recession

Retail TouchPoints

Small business owners already have a lot on their plate. Their business is their baby, and they’ve poured their blood, sweat and tears into big-picture plans while eagerly embracing the day-to-day work. There’s always too much to do in too little time — late nights, stress and sacrifices come with the territory.

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Amazon Prime Day Set for July 12-13, Will Spotlight Small Businesses

Retail TouchPoints

This year’s annual Amazon Prime Day event will officially take place July 12 and 13, but the online retailer is kicking of some members-only deals and events as early June 21. Additionally, the company is running a sweepstakes from June 21 to July 11. Additionally, there are rumors of a potential follow-up sales event this fall. .

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How ‘Buy with Prime’ is Helping Small Businesses Capitalize on the Prime Day Hoopla

Retail TouchPoints

sales are expected to be up about 10% from last year to approximately $8 billion ), Prime Day has also become a boon for the millions of small businesses that avail themselves of the Amazon ecosystem — and this year, Amazon is helping their cause with an SMB-oriented search filter and a dedicated Small Business deals page.

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10 Small Business Examples of the Best Instagram Bios

Kissmetrics

Here are ten of the best Instagram bios for small businesses and explain why they’re excellent. We’ll also include tips for crafting a strong bio and what must-haves to include on your company account. 10 of the Best Instagram Bios for Small Businesses. You can borrow this for your own small business.

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Inside the Online Bookstore Building a ‘Model for Small Businesses to Compete with Amazon’

Retail TouchPoints

As its power and reach have grown, countless companies have tried to take on Amazon , but few have succeeded. Right before we launched, I had a panic attack when I did the math of how many customers we would need to survive,” recounted Andy Hunter, Founder and CEO of Bookshop.org in an interview with Retail TouchPoints. “It

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23 Low Budget Online Marketing Strategies for Small Businesses

Kissmetrics

If you’re a small business owner trying to compete in the big leagues , this blog is for you. When you reach advanced status, you can create your own Facebook Group, which is much more effective for audience growth than a business page or profile. People will start to recognize your name and business. Don’t get me wrong.