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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The Diversification of the Customer Journey Further highlighting the need for brands to take an always-on, conversational approach to their outreach (as opposed to the timed, tactical messaging of the past) is another staggering stat from the Infillion report — that consumers are influenced by 11 touch points on average before they make a purchase.

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How to Create a Customer Journey Map (Even if You Have No Idea Who Your Customers Really Are)

Kissmetrics

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. Starting Fresh: The Basics of the Customer Journey Map. Now that you have the basics let’s look at an example of a customer journey. A Customer Journey Map Example

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Gear Up for 2024 and What it Holds for the eCommerce Sector

ChannelSale

Statistics confirm that there were over 215 million new social media users as of October 2023 compared to the same time in 2022 to increase social commerce. Mobile shopping continues its rapid rise to constitute over 63% of e-commerce sales. Also, the number of smartphone users will increase from 6.4

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

For customers, product selection has gone up while prices have gone down , and convenience has become king. Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. The advantages of buying online are clear.

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Exploring Upsellit’s Coupon Experience Solution

UpSellIt

Our campaigns are custom-built to match the unique offerings, objectives, and key performance indicators of each brand. If a shopper uses a coupon code they received from a social media influencer, we block harmful browser extensions from scraping that code and sharing it with millions of users.

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Why SaaS Brand Advocacy is More Important than Ever in 2021

Kissmetrics

This signals the need for SaaS brands to segment their content assets and interfaces to hone in on messages that speak directly to specific customers. New and existing SaaS companies are investing heavily in AI and machine learning to reduce churn and win more new customers simultaneously. Overcome Content Overload.

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Casual Observations on Social e-Commerce

GetElastic

While my purchases via social media are limited in scope, I’m fascinated and admittedly a bit hooked on what’s new on these apps for sale. As I peruse social media for the next thing I must have, I’ve noticed a few app’s best practices catch my eye, and keep my cart full. The setup is flawless.

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