Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper
Retail TouchPoints
SEPTEMBER 27, 2023
The Diversification of the Customer Journey Further highlighting the need for brands to take an always-on, conversational approach to their outreach (as opposed to the timed, tactical messaging of the past) is another staggering stat from the Infillion report — that consumers are influenced by 11 touch points on average before they make a purchase.
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