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New Tech Spotlight: Security Technology Takes Center Stage

Forrester eCommerce

Venture capital and private equity spending on security technology reached an all-time high in 2018. Currently, this emerging technology market sector stands at about $31B in total funding.

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As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

Retail TouchPoints

The IAB and MRC’s Retail Media Measurement Guidelines aim to set industry benchmarks and align practices in order to facilitate more transparent and secure cross-platform comparisons. An initial draft of the guidelines is now available for public comment through Oct. 13, 2023.

Retail 258
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Personalization in the Age of GDPR

Retail TouchPoints

The more technology advances, the more we expect it to become human. We’ve become so accustomed to technology that knows us that the experience of being recommended the wrong product is jarring, and frankly insulting, if it comes from a brand we patronize frequently. Walking a Fine Line: Where Personalization and Privacy Concerns Meet.

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How to Design Your Retail Space With Security in Mind

Retail TouchPoints

Advancements in security technology have helped retail businesses across the world better protect their physical property, valuable products, data and information, and their employees. In fact, according to Forbes , small businesses are targeted more often in comparison to larger companies.

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A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed

Ecommerce Platforms

As technology evolves, so does the power of digital surveillance. 75% of internet users in the US are more concerned with their online privacy than they’ve ever been. Dave Smyth, web developer at scruples.studio , is dedicated to building privacy-focused websites for his clients. “We Are you most worried about privacy?

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What is Geofencing Marketing?

Kissmetrics

With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. By comparison, the average cost per click on Google AdWords’ search network is $2.32. The good news is current marketing technologies enable users to collect data for their campaigns.

Marketing 315
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6 Success Factors For Marketing Measurement

RTP blog

What is the implicit or explicit comparison being made to judge whether marketing drove a positive impact? Is it an apples-to-apples comparison? f. Privacy a. Can the approach separate noise in the data from true impact (statistical significance)? e. Does that make sense for your customer base? Defensible a.

Marketing 195