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Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

He will share his lessons in entrepreneurship, brand strategy and community building during the Retail Innovation Conference & Expo taking place June 13-15, 2023 at McCormick Place in Chicago. Want to learn more lessons in loyalty from the Johnny Cupcakes brand? Lesson 1: Embrace all the senses to bring your brand to life.

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How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Retail TouchPoints

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 working with the leading agencies, publishers and marketers across digital media.

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Retail Media is Omni-Funnel: How to Master It

Retail TouchPoints

Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results. Fortunately, RMNs have the power to raise brand awareness, nurture customer loyalty and show off our brands’ creativity while closing the sale, because retail media is full-funnel.

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How to Promote Your Small Business

Wiser

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. They can also use social media platforms such as Facebook or Twitter to reach out to potential customers.

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How Retailers Can Leverage Employee Advocacy in Support of Their Brand Vendors

Wiser

This internal advocacy can take various forms, from sharing company-branded content on social media to word-of-mouth recommendations, or even wearing company-branded attire. Retail employees interact directly with customers, making them the face of a brand. This is also a great method to attract potential customers or employees.

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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Optimizely

With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition.

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Now that nearly everyone carries a phone with a digital camera and apps for sharing content across global social media platforms, people are increasingly becoming adept photographers and image-makers. Your differentiators will win you work and customer loyalty, and photography can bring them to life for your audience.

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