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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

American consumers spent an astounding $1.29 trillion in online retail sales in 2022, yet roughly $212 billion worth of products — more than 16% of sales — were sent back in the form of online returns. So how can consumer electronics brands reduce the number of holiday returns this year?

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Amazon’s disruption to commerce has been so profound, there is a term for it: The Amazon Effect. But in order to compete, brands need to do just that.

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What COVID-19 Has Taught Us About eCommerce Spending

RetailMinded

Although some shoppers will be looking forward to returning to their favorite brick-and-mortar retailers, others may now be inclined to still shop from the comfort (and safety) of their couch. However, these consumer shopping behaviors vary from shopper to shopper and even between retail segments. Consumer Electronics.

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Digital Shelf Benchmarks: What Does Great Performance Look Like?

ChannelAdvisor

To optimize revenue, margins and brand image, ChannelAdvisor believes in cultivating and strengthening these four pillars of retailer performance: . From our extensive experience working with brands across e-commerce and online retail, we already know that bolstering these pillars leads to growth and profitability for brands. .

eCommerce 104
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Digital Shelf Benchmarks: What Does Great Performance Look Like?

ChannelAdvisor

To optimize revenue, margins and brand image, ChannelAdvisor believes in cultivating and strengthening these four pillars of retailer performance: . From our extensive experience working with brands across e-commerce and online retail, we already know that bolstering these pillars leads to growth and profitability for brands. .

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Tips for Creating a Killer Black Friday Ecommerce Strategy

Ecommerce Platforms

So it's no wonder that for many online retailers, it's one of the busiest days of the year. In fact, it's predicted that more than 50% of US consumers will participate in this shopping event. So, how can eCommerce sites make the most out of Black Friday? Black Friday eCommerce Strategy – Tip 2: Engage Customers.

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