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Amazon Anywhere Offers In-Game Shopping for Real-World Products

Retail TouchPoints

Amazon has debuted a new immersive shopping functionality called Amazon Anywhere that allows customers to discover and buy physical products from Amazon within virtual environments such as video games, augmented reality applications and mobile apps. Screenshot from Niantic’s new game, Peridot.

Games 271
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Q&A with the Category Experts: Holiday Tips for Consumer Electronics Sellers

ChannelAdvisor

. — First up: the fast-growing consumer electronics market. According to eMarketer, 39% of consumer electronics purchases will be made online in 2019, far surpassing the rate of e-commerce itself. For consumer electronics sellers, model numbers, dimensions, generation, etc. A third option is Rakuten.

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Time for retailers to take stock of shipping costs; playing the waiting game won’t win

365 Retail

Claire Webb from Advanced Supply Chain Group looks at why playing a waiting game won’t help retailers beat soaring shipping costs. Many retailers are looking to protect margins against rapidly rising shipping costs. The factors have triggered a long-running period of disruption and caused shipping costs to escalate.

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Amid Supply Chain Woes, One Area of Retail Has a Product Glut — Resale

Retail TouchPoints

Add this product surplus to heightened consumer concern about shipping times and product availability, and you have all the makings of a secondhand-heavy holiday season. As a result, 38% of consumers plan to buy secondhand gifts this year, while 49% will buy something secondhand for themselves or their homes.

Supplies 277
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Why Brands Should Consumerise B2B Experiences

ESW

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. Consumer electronics brands that consumerise the B2B experience also have the freedom and ability to determine online product availability.

B2B 78
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Retail Sales Grew 3% Over Extended Holiday Purchase Period — And the Season Isn’t Over Yet

Retail TouchPoints

In fact, the impacts of the most unique holiday in decades are still being felt: retailers should plan for continued shipping delays in the short term, and also continue to refine their omnichannel operations as they prepare for the rest of 2021. Retail sales grew 3% during the extended holiday season (Oct. 11 through Dec. 24, 2020), or 2.4%

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

For $139 per year customers receive free expedited shipping, access to television and movies as well as other perks. Consumer electronics brands may opt to offer subscriptions that provides early access to games and accessories, NFTs or other digital products. The scale of Amazon’s operation is immense.

eCommerce 139