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The Unexplored Gold Mines of Customer Data: Quizzes

Optimizely

Your customers are expert quiz-takers. From circling answers in teen magazines in their teens (“Does your crush like you back?”) Marketers should listen to what consumers are so willing to share about themselves and use that information to treat their shoppers with a more personalized touch.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

ESW

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the center of increasing international eCommerce is the consumer.

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

ESW

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the center of increasing international eCommerce is the consumer.

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The Value of Owning Your Channels

Optimizely

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Today’s marketing landscape is in support of this argument too.

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A quarter of shoppers will now only shop with retailers offering loyalty member pricing, according the Retail Technology Show research

365 Retail

However, while discount-driven consumers are flocking to sign-up to access member-only offers, there remains shopper concern around the use of their data and the fairness of a dual-pricing system.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Your customers are on Amazon. consumers are using online marketplaces. Marketplaces in 2018 and What’s Coming in 2019.