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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. In particular, post-purchase micro-surveys are a highly effective way to collect insightful and actionable customer feedback.

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

Commerce trends that were on the horizon were suddenly adopted at a brisk pace, including online food ordering, curbside pickup and BOPIS (buy online, pick up in-store). More than one-third of consumers now shop online each week, up from 28% pre-pandemic. Either way, even retailers sitting on the fence need to plan.

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The New Normal: CPG’s Return to the Customer

Retail TouchPoints

The rapid growth of ecommerce and proliferation of subscription services is changing the retail landscape for good. Deloitte Digital estimates that online retail is growing at more than twice the rate of brick-and-mortar sales. Many retailers have been quick to action in today’s new normal. CPG: A Sector Ripe for Change.

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Can Ecommerce Make You Rich? The Road to Ecommerce Riches

Shopping Signals

The convenience of online shopping appeals to consumers, while the potential profits entice entrepreneurs. Let’s explore what it takes to find financial success through online retail. Jeff Bezos turned his small online bookshop launched in 1994 into Amazon, the internet’s largest retailer.

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The rise of conflicted consumerism: Cost-of-living prompts UK shoppers to weigh up price versus principles in buying decisions

365 Retail

Original research of over 8,000 global shoppers in Asendia’s ‘How To Sell Direct In The Age Of The Conflicted Shopper’ Report , including research of over 1,000 UK shoppers, showed that price now tops consumers’ key considerations for 56% in their buying decisions, closely followed by value for money (55%).

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4 Reasons to Make Event Sales Part of Your Marketing Strategy

ESW

DTC eCommerce brands have no shortage of marketing strategies at their disposal, but no marketing tactic is as tried, tested and trusted as a retail sale. Sales events have been a staple of the retail sector for over a century. That’s not to say they are old fashioned, though. Notably, the sale starts at 9 PM.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

We’ll look at how three ecommerce professionals were able to transition from brick-and-mortar to online shopping. Rohan Moore , founder and CEO of UK fashion company, Olive Clothing. Elli’s fashion company in the United States. The last thing your customers want is to watch their total cost skyrocket at the end of checkout.