3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday
Retail TouchPoints
OCTOBER 16, 2023
However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. In particular, post-purchase micro-surveys are a highly effective way to collect insightful and actionable customer feedback.
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