Optimizely

AUGUST 10, 2018

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. According to Schwartz, when consumers are given too many options to choose from, choice overload kicks in.

Consumer 225

Consumer Arts eCommerce Marketing eCommerce 225

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. How has consumer behavior changed? What has been the impact on eCommerce? .

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

GetElastic

FEBRUARY 6, 2019

Others believe this is the beginning of product placements done smartly. Despite the ongoing debates and discussions, this choose-your-own style of storytelling is an early indicator of the way users will consume digital content in the future. The 4 takeaways for ecommerce marketers.

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

Groove

SEPTEMBER 1, 2020

Today, many consumers open text messages fairly quickly once they notice the notification. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. Klaviyo SMS: What Is It? usually by texting the word "STOP.". Klaviyo SMS.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Prisync

MARCH 13, 2018

Running a consumer electronics ecommerce store is difficult. Not only do you need to nail down your pricing strategy , but you also need to work out exactly what marketing strategy you’re going to use too. Let’s go with one of the best practice – Fitbit’s marketing. Let’s dive in! Understand your audience.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

Optimizely

AUGUST 10, 2018

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. According to Schwartz, when consumers are given too many options to choose from, choice overload kicks in.

Consumer 150

Consumer Arts eCommerce Marketing eCommerce 150

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

ChannelSale

MARCH 21, 2023

During the COVID-19 pandemic, online e-commerce stores became the only source through which people obtained all their products and items. But due to the increase in consumer demands, shopper frustration, delays and shortages of goods started to take place. E-commerce dominated as a significant part of retail.

eCommerce 52

eCommerce eCommerce Marketing eCommerce Software eCommerce Platforms 52

Groove

AUGUST 27, 2020

We often recommend Smile.io Most eCommerce businesses and consumers are familiar with points programs. W hen a customer accumulates enough points, they're awarded with a certain dollar amount off of their next purchase, a percentage discount, a free item or any other valuable deal that a store decides to offer.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Social Media Marketing. Our Recommendation.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Smile.io

MARCH 23, 2022

Using SMS as a form of conversational marketing is an effective way to create genuine connections with your customers and build positive rapport for your brand. It is a customer-centered marketing approach that is driven by a two-way dialogue, enhancing a more one-on-one approach with customers and subscribers.

eCommerce Marketing 67

eCommerce Marketing eCommerce Marketing Customer 67

Groove

NOVEMBER 12, 2020

Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. We recommend creating buyer personas to account for the various personalities of your audience. Segment by lifecycle stage, previous purchase behavior and more. Conclusion.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Media 272

Social Media X-cart Consumer Events 272

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Groove

FEBRUARY 24, 2021

Sales is a transfer of enthusiasm; meaning all purchases made by consumers are based on emotional decisions. First, ensure that your sales and marketing are properly aligned. Ideally, marketing teams engage prospects early in the buyer's journey and nurture them into sales leads with content that outlines a clear path to purchase.

Customer 345

Customer Technology Information Marketing 345

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

FEBRUARY 18, 2022

Automating various parts of the marketing and sales process helps to streamline business operations. There are many automation tools to choose from in the eCommerce space, but Klaviyo remains at the top of our list of recommendations for our mid-market and enterprise clients. Browse Abandonment Flow. Conclusion.

Merchant Services 195

Merchant Services Shopping Carts eCommerce Shipping Costs 195

Groove

FEBRUARY 11, 2019

We're sorry to break it to you, but there isn't a silver bullet in eCommerce marketing. When it comes to eCommerce strategy, you have to think about three things – the past, the present and the future. Abandoned cart workflows use automated emails to redirect consumers back to their carts. Retargeting. Lead Capture.

eCommerce 258

eCommerce Payments eCommerce Platforms Recommendation 258

Groove

AUGUST 20, 2020

With consumers encourages to shop online rather than in-store, preparing your eCommerce store for the holidays is critical to maximize revenue. 5 Holiday Marketing Tips. Increase brand awareness and drive more eCommerce sales by following these 5 holiday marketing tips: Provide a holiday shipping schedule.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

Groove

APRIL 4, 2019

Best of all, it builds trust with consumers and ultimately translates into business success and scalable growth. In a crowded eCommerce market, establishing third-party credibility is key to creating consumer trust. Benefits of eCommerce user generated content include: Promoting trust. Customer Reviews.

eCommerce 250

eCommerce Social Media Consumer Improvements 250

Retail TouchPoints

AUGUST 2, 2022

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. The bigger challenge is just breaking through the noise for consumers without having to pay more and more for online advertising. Which Channels Work Best for Zero-Party Marketing?

Clothing 226

Clothing Channel Fashion Information 226

Groove

JULY 2, 2019

We recommend button sizes no smaller than 44 pixels by 44 pixels to accommodate finger tap on mobile devices. If you're interested in learning more, we recommend our related blog about eCommerce checkout best practices. Although badges are not a requirement, they are a simple way to help ease consumer worries and increase trust.

Shopping Carts 284

Shopping Carts Payments Live Chat Shipping Costs 284

Optimizely

MARCH 5, 2020

51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they ever make contact with the brand. You’re inserting relevance into everything from your subject lines to the actual products you’re recommending within each email. By 2020 (that’s this year!)

Presentation 195

Presentation Recommendation eCommerce Marketing eCommerce 195

RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. We turned to two experts at DealNews to get their best insider tips on how to market your marketplace store. .

Marketing 105

Marketing eCommerce Marketing eCommerce Small Business Retail 105

Omnisend

JUNE 4, 2021

SMS marketing consists of sending text messages to convey an announcement of some kind; i.e., a reminder, a promotional deal, etc. More ecommerce marketers are viewing it as a valuable communications channel. As with any other marketing channel, some messages will fail to reach everyone in your target audience.

Multi-channel 203

Multi-channel X-cart Telecommunications Channel 203

Groove

MARCH 28, 2022

These prospects, leads and customers aren’t individual consumers, though. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services. There are some B2B best practices to follow when it comes to creating and sending emails to other businesses.

B2B 195

B2B Marketing Merchant Services Webinar 195

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. We recommend building various lists to segment subscribers based on their interests and demographics. The right time.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

GetElastic

OCTOBER 14, 2019

Depending on your product offering, some may work better than others. While the footwear retailer is offering the usual discounted prices to consumers, it also recommends products based on the meteorologist data in the area. Not only is it interactive, it creates a sense of urgency for consumers. Leverage location data.

eCommerce 152

eCommerce eCommerce Marketing Shopping Carts Consumer 152

SellBrite

APRIL 9, 2017

Lack of knowledge – Facebook’s targeting and functionality keeps improving by the day and e-commerce marketers simply can’t keep up. Lean teams – The majority of ecommerce stores start with lean team of one to a few members. Upselling and Cross-Selling is the key to e-commerce hypergrowth.

eCommerce 123

eCommerce eCommerce Marketing Recommendation Social Media 123

365 Retail

NOVEMBER 20, 2023

With the advancement of technology, the convenience of online shopping, and the increasing global trends, it is no wonder that the e-commerce industry is thriving. According to the US International Trade Administration, the UK, in particular, ranks third globally with the largest e-commerce market.

eCommerce 52

eCommerce Shipping Costs eCommerce Marketing Technology 52

eCommerce CEO

NOVEMBER 23, 2018

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. Can give you ideas on new shapes for other items.

eCommerce Marketing 92

eCommerce Marketing eCommerce Marketing Social Media 92

Kissmetrics

NOVEMBER 26, 2019

In other words, Google wants you to use them 24/7 no matter where you are or what you are doing. In other words, there are 759 times more websites than apps, so consider creating one. ??. We all use Amazon and, of course, every major tech company wants a slice of the ecommerce market. Whether it is through a Shopify.

Shipping Costs 363

Shipping Costs Mobile Shopify eCommerce 363

Algopix

FEBRUARY 22, 2024

With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. These products often command higher prices and target affluent or discerning consumers who are willing to pay a premium for superior quality or exclusivity.

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Algopix

SEPTEMBER 20, 2023

In the ever-evolving world of eCommerce, pricing has become a critical factor that can make or break a business. With countless online stores vying for the attention and wallets of consumers, it’s crucial for eCommerce businesses to have a competitive pricing strategy in place.

Shipping Costs 128

Shipping Costs Shipping eCommerce Social Media 128

Optimizely

AUGUST 9, 2018

Jim Edgett, Head of Integrated Marketing at Gamestop. Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. The challenge is how to convey that understanding of what your product does to the consumer on the other side of the keyboard.”

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150