Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Retail TouchPoints

NOVEMBER 10, 2022

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3

Consumer 304

Consumer eCommerce Marketing Retail 304

Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Today the average consumer is exposed to millions of stimuli and hundreds , if not thousands , of visuals on a daily basis.

Consumer 274

Consumer Social Media Technology eCommerce 274

Omnisend

MARCH 31, 2021

And that’s a low number, given that the pandemic caused an estimated 25% decline in consumer spending. Much of that decline is likely tied to brick and mortar stores closing in response to local lockdown rules or general consumer fear of populated spaces. Sustainable Products and Packaging for Environment-Conscious Consumers.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Retail TouchPoints

NOVEMBER 3, 2021

Therefore, discovery commerce is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market. Influencer Marketing. Retailers are now working with a digitally literate customer base where the opportunity is enormous, but so is the competition.

Consumer 246

Consumer Magazine Social Media Clothing 246

Optimizely

AUGUST 10, 2018

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. According to Schwartz, when consumers are given too many options to choose from, choice overload kicks in.

Consumer 225

Consumer Arts eCommerce Marketing eCommerce 225

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. How has consumer behavior changed? What has been the impact on eCommerce? .

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Prisync

MARCH 13, 2018

Running a consumer electronics ecommerce store is difficult. Not only do you need to nail down your pricing strategy , but you also need to work out exactly what marketing strategy you’re going to use too. Let’s go with one of the best practice – Fitbit’s marketing. Let’s dive in! Understand your audience.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

BigCommerce

JUNE 5, 2018

Still, though it produces short-term profit, it eats into long-term return – and that’s not accounting for any future Amazon initiatives that eat into additional markets. Traditional retailers are quickly going direct-to-consumer. But shifting to direct-to-consumer from a b2b wholesale model isn’t easy. Download Your Guide.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

GetElastic

AUGUST 16, 2019

On the other hand, sellers win by selling bulk size products. Throughout the entire shopping journey, consumers take many steps and may face problems at any point which hinder their further progress. Live chat, on the other side, helps them make a faster decision. Stick to the content marketing program, no matter what. “A

eCommerce Marketing 149

eCommerce Marketing Live Chat eCommerce Marketing 149

GetElastic

FEBRUARY 6, 2019

Others believe this is the beginning of product placements done smartly. Despite the ongoing debates and discussions, this choose-your-own style of storytelling is an early indicator of the way users will consume digital content in the future. The 4 takeaways for ecommerce marketers.

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

Optimizely

AUGUST 10, 2018

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. According to Schwartz, when consumers are given too many options to choose from, choice overload kicks in.

Consumer 150

Consumer Arts eCommerce Marketing eCommerce 150

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

ChannelAdvisor

OCTOBER 31, 2022

The e-commerce market for electronics has seen steady growth in the last few years and is projected to keep growing as overall electronics sales grow, and an increasing proportion of these sales happen online. In addition, electronics consumers are a unique audience in e-commerce, and there is still much to be learned.

eCommerce 52

eCommerce Electronics Consumer Social Media 52

Groove

SEPTEMBER 1, 2020

Today, many consumers open text messages fairly quickly once they notice the notification. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. Klaviyo SMS: What Is It? usually by texting the word "STOP.". Klaviyo SMS.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

SEPTEMBER 2, 2022

Pinduoduo has made its most aggressive move yet into non-Chinese markets with the Sept. 1, 2022 launch of its Temu site, according to CNBC and other media reports. JD.com is working with Shopify to help retailers access China’s market via its JD Worldwide cross-border ecommerce platform as well as its Joybuy.com site.

Shipping Costs 287

Shipping Costs eCommerce Jewelry Shopify 287

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Smile.io

MAY 4, 2022

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. Don’t worry, every marketer has been there. With how fast the landscape of ecommerce is changing, it can help to have some fresh growth strategies before you.

eCommerce Marketing 75

eCommerce Marketing eCommerce Marketing Customer Retention 75

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

ChannelSale

MARCH 21, 2023

During the COVID-19 pandemic, online e-commerce stores became the only source through which people obtained all their products and items. But due to the increase in consumer demands, shopper frustration, delays and shortages of goods started to take place. E-commerce dominated as a significant part of retail.

eCommerce 52

eCommerce eCommerce Marketing eCommerce Software eCommerce Platforms 52

Payoneer

OCTOBER 24, 2023

Did you know that New Zealand’s ecommerce market is projected to grow 38% by 2025 ? By then, it’s predicted to have a market value of around 8.5 The good news is that if you want to enter New Zealand’s ecommerce market, you don’t have to open a New Zealand bank account. billion USD.

eCommerce Marketing 26

eCommerce Marketing eCommerce Payments Marketing 26

Payoneer

OCTOBER 24, 2023

Did you know that New Zealand’s ecommerce market is projected to grow 38% by 2025 ? By then, it’s predicted to have a market value of around 8.5 The good news is that if you want to enter New Zealand’s ecommerce market, you don’t have to open a New Zealand bank account. billion USD.

eCommerce Marketing 26

eCommerce Marketing Payments eCommerce Marketing 26

Payoneer

OCTOBER 24, 2023

Did you know that New Zealand’s ecommerce market is projected to grow 38% by 2025 ? By then, it’s predicted to have a market value of around 8.5 The good news is that if you want to enter New Zealand’s ecommerce market, you don’t have to open a New Zealand bank account. billion USD.

eCommerce Marketing 26

eCommerce Marketing Payments eCommerce Marketing 26

Klaviyo

JANUARY 24, 2018

Meaning that if you use the prototypical automatic notice of “If you continue to use XYZ you agree to our Terms and Conditions,” you also have to have one hovering somewhere on the page the whole time a visitor from Europe is on your site, declaring the opposite or, in other words, taking away consent. Right #1 – Right To Access.

eCommerce Marketing 130

eCommerce Marketing Marketing eCommerce Definition 130

Omnisend

MAY 15, 2020

Struggle to go live with marketing campaigns powered by fresh consumer insights? Marketers have access to a lot of sophisticated tools that help them collect a huge amount of intelligence about each visitor coming to their website. Want to reduce rework and endless back and forth between design, copy and brand marketing teams?

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Demo 78

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Smile.io

MARCH 23, 2022

Using SMS as a form of conversational marketing is an effective way to create genuine connections with your customers and build positive rapport for your brand. It is a customer-centered marketing approach that is driven by a two-way dialogue, enhancing a more one-on-one approach with customers and subscribers.

eCommerce Marketing 66

eCommerce Marketing eCommerce Marketing Customer 66

Groove

JUNE 1, 2022

The customer decision making process begins with a consumer realizing that they are presented with some sort of problem. The problem can be anything minor like needing a new baseball bat for this weekend’s tournament to something major like a company needing to migrate its entire eCommerce website to a new platform.

Merchant Services 195

Merchant Services eCommerce Customer Customer Loyalty 195

ecomdash

SEPTEMBER 13, 2018

For online retailers, it’s a new and largely underutilized opportunity for you ecommerce marketing strategy. In this article, we’ll go over the figures revealed by the new study, as well as 3 ways ecommerce professionals can take advantage of them to their fullest. Another factor is the growing market of millennials.

eCommerce Marketing 66

eCommerce Marketing eCommerce Marketing Online Retail 66

ChannelAdvisor

APRIL 25, 2022

In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

Payoneer

APRIL 15, 2018

With consumers becoming more tech-savvy and the rise of mobile shopping, the e-commerce business in Thailand and South East Asia is becoming the norm. While online retailers are starting to understand the local potential of e-commerce, they often overlook the bigger opportunity which is to sell globally in USA or Europe.

eCommerce Marketing 36

eCommerce Marketing eCommerce Payment Services Financial Services 36

ChannelAdvisor

APRIL 25, 2022

In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. .

Multichannel 95

Multichannel B2C B2B eCommerce 95

Groove

SEPTEMBER 15, 2020

With this information readily available at our fingertips, consumers' attention spans and patience levels tend to decrease when it comes to consuming or waiting to consume content. Drive product page conversion and increase consumer trust by displaying videos on your product pages and sharing them on social media.

eCommerce 370

eCommerce Social Media Information Consumer 370

Kissmetrics

OCTOBER 6, 2021

D2C companies, by definition, take out the middleman and sell their products “direct to consumers.”. You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. The problem for consumers comes when the office doesn’t have a style they like or when all options are too pricey for them.

Subscription 252

Subscription eCommerce Marketing Reference eCommerce 252

Retail TouchPoints

JUNE 30, 2023

Understanding this process and implementing a relationship and engagement strategy has been a priority for us as we create a dialogue with our consumers that is more than just a transaction. These include experiential programs where customers can learn and engage in everything from workshops to shared hobbies with others.

Customer 243

Customer Workshop Gifts Multi-channel 243

Ecommerce Platforms

APRIL 19, 2019

Unbelievably, the purchase of these ‘offsets' doesn't cost consumers a dime. As such, Etsy has opted to focus on its other eco-friendly projects to offset their emissions. What About Other E-Commerce Marketplaces? Do you use any other brands with a strong commitment to the environment? Nice one Etsy.

eCommerce Platforms 80

eCommerce Platforms eCommerce Shipping Costs Shipping 80

ESW

APRIL 30, 2019

Credit cards offer consumers a world of purchasing power, and they can be useful budgeting tools for tracking purchases and earning people cash back. They can also be dangerous for consumers who lack self-control. As alternative payment options grow in popularity and trust, perhaps American consumers will begin to break old habits.

Consumer 113

Consumer Payment Services Payments Cryptocurrencies 113