Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Omnisend

MARCH 31, 2021

And that’s a low number, given that the pandemic caused an estimated 25% decline in consumer spending. Much of that decline is likely tied to brick and mortar stores closing in response to local lockdown rules or general consumer fear of populated spaces. Sustainable Products and Packaging for Environment-Conscious Consumers.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Optimizely

AUGUST 10, 2018

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. According to Schwartz, when consumers are given too many options to choose from, choice overload kicks in.

Consumer 225

Consumer Arts eCommerce Marketing eCommerce 225

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. How has consumer behavior changed? What has been the impact on eCommerce? .

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

GetElastic

FEBRUARY 6, 2019

Despite the ongoing debates and discussions, this choose-your-own style of storytelling is an early indicator of the way users will consume digital content in the future. This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers.

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

Prisync

MARCH 13, 2018

Running a consumer electronics ecommerce store is difficult. Not only do you need to nail down your pricing strategy , but you also need to work out exactly what marketing strategy you’re going to use too. Let’s go with one of the best practice – Fitbit’s marketing.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

Groove

SEPTEMBER 1, 2020

Today, many consumers open text messages fairly quickly once they notice the notification. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. Klaviyo SMS: What Is It?

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Optimizely

AUGUST 10, 2018

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. According to Schwartz, when consumers are given too many options to choose from, choice overload kicks in.

Consumer 150

Consumer Arts eCommerce Marketing eCommerce 150

Smile.io

MAY 18, 2023

Aimless marketing is time-consuming, confusing, and inefficient. Instead, set your store up for long-term success by making a clear plan on how you will approach marketing–also known as a marketing strategy. What is a marketing strategy? It lays the groundwork for every marketing campaign or action you take.

eCommerce Marketing 53

eCommerce Marketing eCommerce Marketing Social Media 53

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. When you’re comparing eCommerce marketing automation, starting with a list of names is a fool’s errand. ActiveCampaign.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

365 Retail

MARCH 10, 2024

Such insights can even help businesses create tailored product recommendations, personalise advertisements, and customise shopping journeys. Consumers will enjoy the convenience of fast and secure online payments in 2024, eliminating the need for tedious form-filling and reducing cart abandonment.

eCommerce 104

eCommerce Payment Services Payments eCommerce Marketing 104

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1 Now it’s up to you!

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Optimizely

NOVEMBER 2, 2017

Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. Building a sense of urgency into your ecommerce marketing could even be the difference between hitting your revenue goals this quarter and missing them entirely.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

BigCommerce

SEPTEMBER 12, 2017

A senior citizen looking to buy a smartwatch might be texted a recommendation by a grandchild, then walk into a physical store to purchase. Google defines it as: “ensuring [retailer] marketing strategies are geared toward enabling customers to convert on any channel.”. on Amazon, eBay, Facebook, B2B ).

Channel 420

Channel Shipping Costs Consumer Multi-channel 420

Onilab User Guides

DECEMBER 28, 2018

Moreover, 57% of consumers are eager to share their personal data to get relevant offers, while 48% of them are even willing to wait longer to get such services. And, if you fail to integrate it with your marketing strategy, you’re likely to lose the race to survive in the ever-growing online retail ecosystem.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

ROI Revolution

AUGUST 5, 2021

Provide personalized recommendations to shoppers. Many sites utilize recommendation sections like “You May Also Like” or “Customers Also Shopped For” on their product pages. Consider creating a gift guide to make this hectic time of year easier on your consumer. Consider how consumers will use your products for the holidays.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Media 273

Social Media X-cart Consumer Events 273

ChannelSale

MARCH 21, 2023

During the COVID-19 pandemic, online e-commerce stores became the only source through which people obtained all their products and items. But due to the increase in consumer demands, shopper frustration, delays and shortages of goods started to take place. E-commerce dominated as a significant part of retail.

eCommerce 52

eCommerce eCommerce Marketing eCommerce Software eCommerce Platforms 52

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Groove

JULY 28, 2020

and consumers are beginning to expect this from brands. Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. Establish Trust. Accelerate The Buying Process.

Social Media 361

Social Media Marketing Webinar White Paper 361

Inflow Insights

APRIL 1, 2020

We recommended that they highlight this in their messaging. The drop in search traffic is likely due to their consumers’ behavior. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. Trend #2: Decreasing Ad Spend.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Smile.io

MARCH 23, 2022

Using SMS as a form of conversational marketing is an effective way to create genuine connections with your customers and build positive rapport for your brand. Why conversational SMS marketing is essential for small businesses Consumers value transparency and communication. percent are open to reminders and alerts.

eCommerce Marketing 65

eCommerce Marketing eCommerce Marketing Customer 65

UpSellIt

JANUARY 13, 2021

With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. The same study also reported 73% of consumers saying they will visit another website if they had trouble accessing the first one.

Comparison Shopping 79

Comparison Shopping Shipping Costs Consumer Multi-channel 79

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Social Media Marketing. Our Recommendation.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Groove

DECEMBER 9, 2020

Looking to drive conversions with eCommerce marketing software ? Klaviyo uses real-time data to automate emails and split and branch emails within a series, which helps guide consumers through the buyer's journey. Further personalize your marketing efforts by dynamically transferring data to and from Facebook and Instagram.

Marketing 370

Marketing Recommendation eCommerce Magento 370

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

365 Retail

MARCH 10, 2024

Such insights can even help businesses create tailored product recommendations, personalise advertisements, and customise shopping journeys. Consumers will enjoy the convenience of fast and secure online payments in 2024, eliminating the need for tedious form-filling and reducing cart abandonment.

eCommerce 52

eCommerce Payment Services Payments eCommerce Marketing 52

Groove

AUGUST 27, 2020

We often recommend Smile.io Most eCommerce businesses and consumers are familiar with points programs. Since it's difficult and expensive to acquire new customers, we highly recommend utilizing referrals to award your most loyal customers. Looking to drive more conversions with other eCommerce marketing software ?

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Groove

NOVEMBER 12, 2020

Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. We recommend creating buyer personas to account for the various personalities of your audience. Segment by lifecycle stage, previous purchase behavior and more. Conclusion.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Groove

JULY 22, 2021

There are a variety of marketing strategies out there for businesses to utilize, but there’s one in particular that consumers encounter each and every day: advertising on social media. We recommend creating content that targets each buyer persona at each stage of the buyer’s journey. Benefits of Advertising on Social Media.

Social Media 284

Social Media Merchant Services eCommerce Marketing Customer Loyalty 284

Retail TouchPoints

AUGUST 2, 2022

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. The bigger challenge is just breaking through the noise for consumers without having to pay more and more for online advertising. Which Channels Work Best for Zero-Party Marketing?

Clothing 227

Clothing Fashion Channel Information 227

ROI Revolution

OCTOBER 6, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. Ecommerce data privacy stats.

Consumer 78

Consumer eCommerce White Paper Marketing 78

Groove

FEBRUARY 18, 2022

Automating various parts of the marketing and sales process helps to streamline business operations. There are many automation tools to choose from in the eCommerce space, but Klaviyo remains at the top of our list of recommendations for our mid-market and enterprise clients. Browse Abandonment Flow. VIP Customer Flow.

Merchant Services 195

Merchant Services Shopping Carts eCommerce Shipping Costs 195

Groove

FEBRUARY 11, 2019

We're sorry to break it to you, but there isn't a silver bullet in eCommerce marketing. When it comes to eCommerce strategy, you have to think about three things – the past, the present and the future. Abandoned cart workflows use automated emails to redirect consumers back to their carts. Retargeting. Lead Capture.

eCommerce 258

eCommerce Payments eCommerce Platforms Recommendation 258

ROI Revolution

NOVEMBER 3, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. November 3. billion in 2026.

Consumer 78

Consumer eCommerce Payment Services Mobile 78