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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Source: Multichannel Marketing Report 2023/DataFeedWatch TikTok is still a relatively new social media platform. trillion by 2026, more than doubling its current value.

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Retail is the Number-One Industry Targeted by ADA Website Lawsuits

Retail TouchPoints

Ecommerce websites are among the hardest hit, making up 79% of all cases, surpassing all other industries. So this consumer depends on timely and accessible online shopping options. There is also a practical reason ecommerce is targeted more than other industries. No ecommerce company, no matter the size, is immune.

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. . How has B2B buying behavior changed recently?

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. . How has B2B buying behavior changed recently?

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What Does Artificial Intelligence Mean for the Multichannel Retailer?

Sailthru

All four are great examples of how artificial intelligence can be a game-changer for a multichannel retailer. Over the next three to five years, AI will play a significant role in the multichannel retail market. This report for multichannel retailers explores the most important developments in the industry.

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4 Trends Revealed in Our 2023 Consumer Survey

ChannelAdvisor

What do consumers want? Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase.

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How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

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