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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

To make them as effective as possible, include product recommendations, top-rated gifts, purchaser-only special offers, callouts to sign up for your SMS program and anything else that may be of value to your brand. Otherwise you may find consumers flocking to your competitors to grab those early deals. Plan for the Cyber Ten.

Marketing 334
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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A A new era of advertising is taking shape.

Retail 264
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Top IRCE 2019 Sessions You Can’t Miss

ROI Revolution

IRCE is Internet Retailer ‘s annual conference for ecommerce businesses, and it kicks off next week at McCormick Place in Chicago, IL. This year’s stellar lineup covers myriad topics related to retail and ecommerce to inspire your success. The Future of Retail in a Post-Digital World. Post Show ( Friday, June 28).

eCommerce 100
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Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers

Sailthru

Retailers are outpacing Amazon at personalization. The retail giant lags many competitor brands on both mobile and email, and that’s great news for any retail brand looking to differentiate with consumers. Amazon may not be good at personalization offsite because it doesn’t have to be. What Amazon’s Not Doing.

Other 60
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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

Conducting keyword research will tell you what consumers are searching for all over the world. I also browse additional recommended or related keywords and find a whole new group of terms I should also target. Not many products or services are without competition, and the consumer has many choices. Descriptions. Blog posts.

Marketing 354
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3 More E-Commerce Reports to Guide Your Online Selling Strategy

ChannelAdvisor

If you haven’t had a chance to read those reports yet, we highly recommend taking time to do so today. Our e-commerce experts have identified several other resources that address some of the biggest issues facing brands and retailers today. eTail Special Report: Personalizing the Consumer Experience.

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5 Tips for a Great eCommerce Returns Process

lateshipment

If your direct competitor offers a more flexible return policy, it’s worth considering how it can influence consumers when deciding whether to purchase from your store or theirs. Your return period should match or better that of your competitors. This post is a contribution by Jimmy Rodriguez.

eCommerce 279