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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A A new era of advertising is taking shape.

Retail 264
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Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers

Sailthru

Retailers are outpacing Amazon at personalization. The retail giant lags many competitor brands on both mobile and email, and that’s great news for any retail brand looking to differentiate with consumers. Amazon may not be good at personalization offsite because it doesn’t have to be. What Amazon’s Not Doing.

Other 60
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5 Tips for a Great eCommerce Returns Process

lateshipment

If your direct competitor offers a more flexible return policy, it’s worth considering how it can influence consumers when deciding whether to purchase from your store or theirs. Your return period should match or better that of your competitors. Jimmy is COO & Co-Founder at 3dcart, a leading shopping cart software.

eCommerce 279
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Prescriptive Analytics Overtakes Predictive — 2018 Retail Trends from Forrester

Dynamic Action

Prescriptive analytics for retail will overtake predictive analytics as one of several 2018 retail trends, according to new research from Forrester. Internet Retailing covered the new findings. Prescriptive analytics give solid recommendations about what to do next. Make customer needs priority No.

Retail 48
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Shop Optimizations: What to Do When Your Best-Selling Products Have Low Margins

ESW

You can convince consumers that your products will make them happier with a more sophisticated website. 67% of consumers say that the quality of a product image is ‘very important’ in selecting and purchasing the product.” “People are wired to value images,” says Michael Del Gigante , President and Creative Director at MDG Advertising. “67%

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IRCE 2019 Day 2 Recap

ROI Revolution

We’ve had a great time meeting with current clients and partners, as well as forging new relationships with retailers and vendors. IRCE 2019 Day 2 had a lot of great content on AI, personalization, and improving customer experiences. Five Years In: What I’ve Learned About Building a 21st Century Retailer.

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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

This disruption of traditional retail models means there are transformative changes across the retail industry. After all, retailers are striving to rapidly adapt to evolving consumer demands. Which presents a number of challenges for retailers to overcome.

Arts 50