Kroger Doubles Ship Assortment Via 3rd-Party Marketplace
Retail TouchPoints
AUGUST 11, 2020
The third-party vendors will ship the products directly to the consumers’ homes. In a video Q&A with Nussenbaum, Jody Kalmbach, Kroger’s Group VP of Product Experience, said “there are some fundamental challenges to scaling” ship-to-home, including the expense and logistical complexity.
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