Retail TouchPoints

JULY 14, 2023

Retailers are adapting their store environments to meet consumers’ heightened demand for ease and convenience. Nearly half ( 46% ) of retailers surveyed in Retail TouchPoints’ Store Operations Survey noted that they provide mobile POS to associates — and an additional 31% plan to implement the technology this year.

POS 224

POS Mobile Payment Services Technology 224

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363

Mobile Social Media Article Payment Services 363

FastSpring

FEBRUARY 15, 2024

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. However, because of ongoing court cases and the development of new laws and regulations, the mobile landscape is changing.

Merchant Services 118

Merchant Services Games Payments Payment Services 118

Kissmetrics

JUNE 8, 2021

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. What Are Accelerated Mobile Pages (AMP)? In simple terms, Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages.

Mobile 324

Mobile Definition Marketing SEO 324

Retail TouchPoints

APRIL 16, 2024

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. “With the new Amazon Live FAST Channel on Prime Video and Freevee, we’re making shoppable entertainment more accessible, interactive and engaging than ever before.”

Social Media 130

Social Media Home Shopping Mobile Channel 130

FastSpring

FEBRUARY 26, 2024

A lot of big changes around direct-to-consumer options in the games industry have been going on in the past few months. These changes indicate one thing: The mobile games industry is changing, but Apple and Google will fight with everything they have to keep their grip on payment processing — and by extension, players’ wallets.

Consumer 124

Consumer Games Payments Payment Services 124

Retail TouchPoints

DECEMBER 18, 2023

Just about everybody on the internet loves animal videos, particularly those that are funny, touching or maybe both. Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel. RTP: Which videos have most intrigued you personally?

Consumer 221

Consumer Social Media Article Apparel 221

Retail TouchPoints

JULY 29, 2022

and the country remains a major opportunity for retailers that are able to appeal to its consumers. This is where video and multiple product shots become important. There are a lot more live videos and livestreaming.”. “The first section [on Tmall’s mobile app] is a drop-down video,” said Gai. “

Mobile 243

Mobile Consumer eCommerce Games 243

Retail TouchPoints

AUGUST 17, 2021

We all know COVID has forever changed the consumer, but in what ways? GWI’s Vice President of Trends and Research, Virna Sekuj, sits down with Alicia Esposito to dig into the firm’s latest consumer research. The critical role of mobile, the impact of fin tech innovation and the evolution of “shoppertainment.”.

Consumer 290

Consumer Mobile Retail 290

Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

Consumer 355

Consumer Retail Travel Omnichannel 355

BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Don’t believe me?

Social Media 287

Social Media BigCommerce Demo Events 287

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Live selling transforms live video streams into shoppable content where shoppers can purchase simply by engaging with the video.

Consumer 262

Consumer Social Media Retail Live Chat 262

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Additionally, Lowe’s Marvin Ellison will be honored with the NRF 2023 Visionary Award. Taking place January 15-16 from 10 a.m. Get the Skinny on 2023 Trends.

Consumer 279

Consumer Food and Beverages Beauty and Health Toys 279

Retail TouchPoints

MARCH 1, 2021

Brands and retailers often use reviews, ratings and other types of content to boost consumers’ confidence about a pending purchase. We know our members do a lot of research; they read reviews and look at what other consumers’ experiences are. Additionally, Sam’s Club monitors the queries consumers pose via its site’s Q&A feature.

Consumer 288

Consumer Webinar Information Mobile 288

Ecommerce Platforms

OCTOBER 11, 2021

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

Payment Services 210

Payment Services Payments Subscription Beauty and Health 210

Retail TouchPoints

APRIL 5, 2024

Paramount Global will debut a new mobile shopping experience, powered by Shopsense AI , during the CMT Music Awards red carpet pre-show on April 7, 2024. Paramount’s premium entertainment content consistently influences consumer shopping journeys,” said John Halley, President of Paramount Advertising in a statement. “

Mobile 253

Mobile Consumer eCommerce Retail 253

Retail TouchPoints

MAY 12, 2023

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences.

Games 287

Games Social Media Multi-channel Consumer 287

Kissmetrics

FEBRUARY 24, 2018

Video marketing may be the solution to let your content shine. By 2021, video traffic will account for 82% of all consumer Internet traffic. The increasing importance of video marketing is clear. But, is it the right time to add video marketing to your content marketing strategy? Instead, insert a video.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Retail TouchPoints

MARCH 13, 2024

Consumers, especially younger ones, have moved on to places like Netflix , YouTube and TikTok. Enter Sune , a shopping app founded by Beitler under the Qurate banner that is the company’s answer to the demands of the “Gen Zennial” consumer (as Beitler calls them). He has his own built-in focus group right at home. “ audiences.

Home Shopping 273

Home Shopping Consumer Toys Social Media 273

RetailDive

JULY 31, 2020

Nearly three quarters of young consumers said they watched more video on their smartphones this year than in 2019, according to the report.

Mobile 127

Mobile Consumer 127

ROI Revolution

MAY 23, 2022

In the digital age, video advertising is a key part of any successful ecommerce strategy. With connected TV advertising, YouTube advertising, and more surging since the onset of the pandemic, the opportunity for brands to generate revenue from a video advertising strategy is more ripe than it ever has been. billion on video ads.

Social Media 78

Social Media eCommerce White Paper Mobile 78

RTP blog

AUGUST 13, 2018

Dads Love Mobile With video consumption on mobile accelerating, mobile video ads present an opportunity for brands to connect with dads at every step of the purchase process. In fact, one-third of the men surveyed in our study noted they plan to watch mobile videos for shopping advice.

Mobile 150

Mobile Games Supplies Travel 150

Retail TouchPoints

AUGUST 18, 2023

And more importantly, how does this “native” status impact the methods brands use to engage these current and future consumers? A panel at the June 2023 Retail Innovation Conference & Expo provided answers and insights in the session titled Gen Z and Gen Alpha: Creating Impactful Brands for the Next Wave of Consumers.

Mobile 238

Mobile PayPal Consumer Customer Loyalty 238

Retail TouchPoints

MAY 9, 2023

Amazon has debuted a new immersive shopping functionality called Amazon Anywhere that allows customers to discover and buy physical products from Amazon within virtual environments such as video games, augmented reality applications and mobile apps.

Games 289

Games Consumer Electronics Accessories Shipping Costs 289

Retail TouchPoints

DECEMBER 31, 2020

Such a time of upheaval has led to a permanent, irreversible change in consumer behavior as shoppers embrace the convenience and security of ecommerce more readily. Consumer Behavior has Changed for Good. On the ecommerce side, this means having a website or mobile app that doesn’t just “do the job” — it has to be exceptional.

Consumer 335

Consumer Omnichannel Customer Experience Technology 335

RTP blog

APRIL 25, 2017

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum.

Mobile 150

Mobile eCommerce Fashion Channel 150

Retail TouchPoints

MARCH 1, 2023

If a consumer has a $5 bill burning a hole in their pocket, will they spend it on a candy bar for an afternoon sugar rush, or the opportunity to be a part of a bigger game like the lottery? Consumers are even purchasing lottery tickets whose proceeds go to social causes. The Lottery Numbers Game One in two U.S. Patrick’s Day.

Games 272

Games Books Consumer Mobile 272

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 270

eCommerce Omnichannel Comparison Shopping Recommendation 270

Retail TouchPoints

DECEMBER 13, 2023

This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Retail 312

Retail Customer Loyalty Social Media POS 312

Retail TouchPoints

AUGUST 7, 2023

The service, which debuted in November 2022, now provides message-based consultations in 34 states and video visits nationwide. Depending on the state where they’re located, customers can connect via messaging or video call without requiring an appointment or insurance coverage.

Shipping Costs 223

Shipping Costs Subscription Shipping Mobile 223

RTP blog

JULY 12, 2017

In his new book: Makeover: How Mobile Flipped The Shopping Cart (And What To Do About It!) , NewStore Founder and CEO Stephan Schambach shares how the proliferation of mobile is changing retail as we know it — and how retailers must build a road map for mobile success via technology, data, loyalty programs and the brand itself.

Mobile 150

Mobile Retail Shopping Carts Technology 150

Retail TouchPoints

JANUARY 12, 2024

Disney has launched a beta program for its first native streaming shoppable ad format, Gateway Shop , which will allow consumers to purchase items without disrupting their viewing experience. Our goal is to help audiences connect with the brands they love with the least amount of friction, without disrupting the content they’re streaming.

Mobile 256

Mobile Consumer Other Retail 256

Retail TouchPoints

APRIL 26, 2023

Major retailers are increasingly rolling out the red carpet to draw in small business customers: Ikea has launched a new loyalty program for SMBs called the Ikea Business Network, and Lowe’s is enhancing its business loyalty program with a suite of new mobile tools for business owners. “We know that for pros, time is money.

Customer 296

Customer Small Business Retail Electronics Travel 296

RTP blog

NOVEMBER 8, 2017

With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. Mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96.

Mobile 150

Mobile Retail Download Games 150

Retail TouchPoints

APRIL 7, 2021

As we move into a second pandemic year marked by unprecedented shifts in consumer preferences and behaviors, one trend stands out: shoppers are turning to resale more than ever to optimize their at-home lifestyle. For most consumers, taking the time to focus on their space was something of a luxury before the pandemic. Here’s why.

Consumer 157

Consumer Hobbies Retail Toys 157

Groove

SEPTEMBER 10, 2020

Optimize product pages for mobile. Optimize Product Pages For Mobile. Convert more shoppers into customers by optimizing your eCommerce design for mobile. For more details on each of these tips, check out this Mobile eCommerce Checklist to ensure your product pages, checkout and more are optimized for mobile.

Mobile 370

Mobile Web Design Mobile eCommerce eCommerce 370