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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . We’re also supporting convenience, for example with the September 2022 addition of free shipping for all Beauty Insider members.

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The Gateway To Gen Z Consumers (And How It Differs From Millennials)

RTP blog

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Shopping trends often follow the consumer through their life stages.

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How Businesses Can Prepare For The Evolving Commerce Landscape

RTP blog

Because you’re traveling to NYC in a couple days and you don’t want to pay for express shipping, you select the checkout option that lets you buy online and pick up in-store at the location near your hotel in NYC. American consumers spend an average of five hours a day on their mobile devices.

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5 Strategies to Optimize the Online Integration of Your Grocery Store

Retail TouchPoints

The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. To keep up with this demand and consumer expectations, grocers will have to invest in the right forward-looking technology to evolve omnichannel offerings to meet customer needs.

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How These Three Pillars Can Soften the Bullwhip Effect in Your Supply Chain

Retail TouchPoints

Supply chain challenges are nothing new, but they are newly in the spotlight as massive consumer delays and shortages affect the shopping public. Once goods make it off a ship, the next slowdown comes as dozens of entities with conflicts of their own work to accommodate their quick transport. Diversify channels to sidestep disruptions.

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Top 10 Amazon Listing Tools for 2023

Algopix

However, as many sellers on Amazon are facing the issue of manually having to add their product listings to the catalog only one at a time, it can surely be a time-consuming and tedious process without the right tools at hand. Sellbrite works with well known online marketplaces and shopping carts, including Amazon, eBay, Walmart, and Shopify.