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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. They can capitalize on opportunities by creating, updating and optimizing content that reflects the changes they’re seeing.

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Unveiling the Best Amazon Product Research Tools for 2024

Algopix

In the ever-evolving landscape of e-commerce, Amazon stands tall as the titan of online retail. Product research helps sellers mitigate these risks by providing data-driven insights into market dynamics, consumer preferences, and competitive landscapes.

eCommerce 118
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Target those people when driving traffic to your website through PPC and SEO.

PPC 162
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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Kissmetrics

Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. Currently, there are more than 7 million online retailers. Statista, a company specializing in market and consumer data, found that 88% of U.S. Marketers like influencer promotions too.

eCommerce 356
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Lots has changed including the way they consume content and communicate online. Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget. Retailers can no longer rely one type of channel to drive traffic to their online store.

eCommerce 167
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9 Digital Marketing Tips for the Holidays

Kissmetrics

Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. Online shopping will be just as pivotal for consumers this festive season as last year. By the time you’re reading this, most consumers will already have started shopping.

Marketing 307
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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

How has consumer behavior changed? But as brick-and-mortar stores came to a halt across the country, online stores have become a primary choice for consumers. . Key Performance Indicators – Consumer Services. The consumer side of things continues to show positive results.