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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

According to the Forrester survey , 55% of brands say winning foot traffic will be a top challenge, while a McKinsey report found that more consumers switched brands in 2022 compared to the previous two years. Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience.

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Sephora Rolls Out Mobile POS Technology to 500 Stores

Retail TouchPoints

Now more than ever, it is critical for us at Sephora to be able to adapt to the quickly changing retail environment, and that’s especially important at the point of sale,” said Sree Sreedhararaj, SVP and CTO at Sephora in a statement.

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The Ongoing Battle to Protect Consumer Payment Card Data

Retail TouchPoints

In the early days and now, criminals stole cardholder data from internet-connected point-of-sale (POS) systems to make their own fraudulent transactions. If a criminal wants to skim data from a consumer’s web browser they merely have to get the consumer’s browser to load and execute their own JavaScript.

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‘Tech Tipping’ is Angering Consumers. Here’s How to do it Right.

Retail TouchPoints

New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money to a widening array of workers — is a serious problem affecting most consumers who use checkout tablets at restaurants and other businesses. For instance, most consumers are willing to tip at restaurants for table service and food delivery.

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Amazon Extends Just Walk Out Technology to Apparel and Fan Gear with RFID

Retail TouchPoints

Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. Earlier this year, Amazon piloted the RFID-enabled Just Walk Out technology for a few games at Climate Pledge Arena, home of the NHL’s Seattle Kraken.

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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns. We are leveraging our consumers and our collective $16.5 billion in retail sales. billion in retail sales.

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