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Welcome To The Future Of Marketing Technology

Forrester eCommerce

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

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The Global Reach and Sustainable Impact of Green RFID Technology

Retail TouchPoints

After all, studies show that consumers care more about the environmental impact of their purchasing decisions than ever before. The solution may be a small but mighty technology that is already developed and in use: RFID chips. What RFID Technology will do for the Retail Sector RFID stands for “radio frequency identification.”

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Show Me (How Emerging Technologies Will Enable) The Future Of Consumer Digital Experiences

Forrester eCommerce

Learn which four emerging technologies could help your brand create truly differentiating consumer experiences.

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Introducing Forrester’s Generative AI Consumer Outlook Quarterly Blog Series

Forrester eCommerce

Generative AI continues to be the topic du jour, as businesses race to understand the technology for fear of being left behind. But what about consumers? I’ll be taking you through how consumers know, feel, and use Generative AI every quarter. Forrester is closely tracking this.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved.

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CVS Announces $3 Billion Investment in Technology to ‘Improve the Consumer Experience’

Retail TouchPoints

EVP and CFO Shawn Guertin announced estimated capital expenditures as high as $3 billion to “invest in technology and digital enhancements to improve the consumer experience as well as our community locations” during a Feb. CVS is planning major tech upgrades in the coming year. 9 call with investors.

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Ready, Set, Go! Get A Quick Start On Your Consumer Personalization Strategy

Forrester eCommerce

Consumers and customers interact with brands across their customer journeys (see figure). Though the end customer doesn’t necessarily distinguish between different types of interactions, companies acutely know that different personalized tactics require different strategies, data, and technology. Many of these moments are personalized.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition. Linear is out. Circular is in.

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Delight Customers, Reduce Costs, and Drive Profits With Xparcel from RSL

This gives RSL clients access to proprietary technology that automatically calculates the optimal shipping methods to provide the lowest possible cost and speediest shipping times. Xparcel provides RSL clients with lower shipping prices, increased shipping speed, and eliminates time consuming shipping decisions for individual orders.