Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in.

Defining ‘Direct To Consumer’

Retail TouchPoints

DTC refers to the process of selling directly to the consumer. PipeCandy predicts revenue, order volume, technology adoption, online to offline expansion and many such interesting business metrics and triggers. direct-to-consumer DtC Ashwin Ramasamy PipeCandy DNVBsBy Ashwin Ramasamy, PipeCandy If you’re a follower of retail, you have definitely stumbled upon these terms in your newsfeed — DTC, D2C, DNVB.

Decoding Patterns In Consumer Behavior Empowers Leaders

Forrester eCommerce

When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder. is a marvelous order. It is a complex order. This order is all composed of movement and change. ensembles all have […].

Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Forrester eCommerce

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market.

Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

Recent reports that focus exclusively on how Millennials use new technologies have misled eBusiness execs into believing that they must focus primarily on Millennial dollars. [i] We even see this trend when examining the role that mobile devices play in the consumer purchase journey today.

Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives.

How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.

Serving Retail Consumers In An Age Of Digital Transformation

Retail TouchPoints

This new demand has resulted in more businesses implementing automation technologies such as chatbots and virtual assistants, to help make consumer interactions smarter, faster, easier and more accessible.

How Technology Is Improving Ecommerce

ecomdash

Technology is the driving force behind ecommerce and as new tech is discovered, ecommerce has the ability to change and ultimately improve. As exciting new technology is created, businesses can take advantage of it to further personalize their company and online presence.

2018 Mobile And New Technology Priorities For Marketers

Forrester eCommerce

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. Consumers’ expectations of a brand’s mobile experience have never been higher.

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Evolution’s Master Technology Enabler: Conversation

Forrester eCommerce

This series summarizes something I call the four basic forces of consumer behavior: emotion, tools, coordination, and conversation. These forces have compelled consumers to build their consumer tech stacks, the devices and software services that they […]. Welcome to the final post in a four-part series I have been working on for the past few months.

The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

Retail TouchPoints

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

Are Microservices The Answer To Retailers’ Technology Woes?

Retail TouchPoints

By Steven Berkovitz, OrderDynamics When presented with a need for a new technology capability, retailers are often faced with the decision of whether to ignore the need, or to rip-and-replace an existing system and purchase a whole new solution suite.

Restoring Consumer Trust In Retailers’ Data Management: Can DMS Help?

Retail TouchPoints

Couple this with the fact that 90% of the world’s data was created within the last two years , and the result is unchecked chaos, making information and process transparency a pipe dream without the right technology in place. Jesse Wood eFileCabinet data management DMS consumer trust

Virtual Reality Fully Opens Window Into Consumer Behavior In-Store

Retail TouchPoints

New technology and data have made it much easier for them to understand individual purchasing habits, the path shoppers take through stores and the time they spend making their choices. But it’s hard to understand the mindset of the consumer unless you’re in the store, shopping with them.

Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Forrester eCommerce

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater?

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

Retail TouchPoints

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. This modern consumer behavior has led to a rise in two industry terms.

Making It Real: Disruptive Technology To Elevate the Customer Experience

Retail TouchPoints

Retailers are delivering differentiated customer experiences through investment in store technology, people and process. Specifically, technology development and execution pose the most complex challenges and the greatest area of risk.

Leveraging Advances In Technology To Deliver Delight

Retail TouchPoints

Retailers that are embracing the rapidly advancing artificial intelligence, automated personalization technologies and machine learning are positioning themselves for the future. True innovation grounded in insight generated from consumers and their needs is happening.

Retailers Can Learn Lessons From Consumers' Card Safety Concerns

Retail TouchPoints

By Nicole Bryan, Sterling Payment Technologies Given the rise in reported data breaches and credit card fraud concerns, it should come as no surprise that the shift to EMV and mobile payments has some shoppers wary.

Discover How Managed Services Can Streamline In-Store Technology Deployment

Retail TouchPoints

By Klaudia Tirico, Features Editor While it may not be as glamorous as launching a new mobile app or introducing virtual reality, having a streamlined process in place for in-store technology deployments is critical to controlling costs and avoiding customer service headaches.

RevTech Event Spotlights Retail Innovation: Which Technologies Will Win Out?

Retail TouchPoints

RevTech , a venture accelerator focused on developing early-stage retail technology companies, is hosting its 11 th semi-annual Tech Trends in Retail event in the flagship Neiman Marcus store in Dallas on April 5.

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Music-Themed Pop-Up Showcases Pay-By-Phone Technology

Retail TouchPoints

The pop-up shop offered unique products in a share-worthy setting where consumers could hang out and experience something different.

Exploring Retail Revolution: The Correlation Between Technological Advancements In Financial Services And Online Retail Success

Retail TouchPoints

By Carter Hunt, Western Union Technological advancements in the financial services industry are evolving through complex tools like AI-powered analytics and voice-activated capabilities, offering added levels of insight and convenience.

The Technology Driving The Growth Of IoT Retail Applications

Retail TouchPoints

Retailers are ramping up the use of new IoT technology and a growing number of connected devices to keep up with consumer demands, better interact with customers, conduct transactions securely and improve the efficiency of their operations.

Crisis On The Highway: The Impact Of Technology On The Driver Shortage

Retail TouchPoints

This is not good news for retailers looking to stock their shelves for the lucrative holiday shopping season, which is expected to break records with consumers spending 4.1% Supply chain technology can help. So this holiday season, don’t just wish for supply chain technology.

Consuming Hypermedia APIs vs The Other Guys

GetElastic

With the movement toward hypermedia REST level 3 APIs the ecommerce industry has once again adopted a modern trend in API layers and sparked the progression to these new technologies. The post Consuming Hypermedia APIs vs The Other Guys appeared first on Get Elastic Ecommerce Blog.

Other 114

The Quick-To-Ditch Consumer Mindset And How Retailers Can Cope

Retail TouchPoints

By Mitch Doust, Cover Genius It’s no secret that consumer power is on the rise. Translation: consumer experience. Sharpened expectations mean that businesses must elevate their customer experience if they plan on surviving consumers’ increasingly fleeting attention spans.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

The consumer Internet of Things (cIoT) is here. New technologies are changing the way customers are buying, as well as what they’re expecting from brands. Consumers expect a seamless and consistent buying experience.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

The consumer Internet of Things (cIoT) is here. New technologies are changing the way customers are buying, as well as what they’re expecting from brands. Consumers expect a seamless and consistent buying experience.

Cyber Resilience, Retail And The Role Of Technology

Retail TouchPoints

Changing consumer demands and increasingly stringent regulatory pressures are both catalysts for change, and have forced distributed retail enterprises to carefully consider how they protect themselves, and their data, moving forward.

Fulfillment Technologies Changing the Game

PFS

Fulfillment Technologies & Innovations Changing the Game. Beyond a strong foundation – those ever-important, dependable order management and warehouse management technologies – what can we do to be proactive in today’s world of instant-fulfillment shopper expectations?