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5 Emerging Conversion Best Practices for Ecommerce Websites

Retail TouchPoints

Today, we’re sharing five major emerging conversion optimization trends that your online business should incorporate to meet those changing behaviors, increase your online conversion rate and boost your overall revenue. That said, don’t rely on an AI chatbot to completely replace your customer service team.

eCommerce 306
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10 Holiday eCommerce Conversion Optimization Strategies for 2021

Inflow Insights

The shoppers who come to your site on Black Friday and Cyber Monday are not your average customers. Conversion tests typically take a long time to brainstorm, plan, and design — not to mention implement across your site. Of course, there’s also the tie it takes to run a test for statistically significant results.

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Everything I Taught You About SEO Was Wrong

Kissmetrics

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. I had no choice but to learn SEO and get good at it if I ever wanted my site to generate traffic and hopefully make money. Here’s how I taught people how to do SEO over the years.

SEO 259
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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc.

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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for. Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other.

PPC 96
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10 Simple Updates to Make to Your eCommerce Store for Increased Conversions

Optimizely

Therefore, if merchants aren’t utilizing a shopper’s browsing history to deliver custom, personalized product suggestions, they are missing out on a massive opportunity to increase conversion rates. Shopping cart abandonment is a massive issue for eCommerce retailers, one that significantly impacts conversion rates.

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The CRO and SEO Impact of Syndicated Reviews

Inflow Insights

We recently wrote about why product reviews are essential for every eCommerce site : they boost conversions and can positively impact your organic SEO. And, most importantly, your customers expect them. Empty product review sections can be seen as a distrust factor for your brand and can harm conversions.

SEO 115