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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. Of course, with so much opportunity comes a cost. PPC advertising is equal parts art and science. Visibility isn’t cheap.

PPC 408
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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

This platform, with its humble beginnings selling used books, has gone on to power the careers and fortunes of countless small businesses. Amazon’s innovations also have inspired some of the most game-changing new business models in retail, adopted by Target , Walmart and Macy’s to name just a few.

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9 AI Tools for Successful Marketing Funnels

Kissmetrics

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. Even small businesses need to adopt AI technology to keep up.

Marketing 290
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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. It forces you to get good at all of the blocking and tackling basics of customer satisfaction and business. Satisfied customers and quality products are characteristics of the company that can be in the top paid positions in a category week after week, year after year.

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Shopify Review

Kissmetrics

Whether you’re a small business starting up or you’re already raking in millions in sales, Shopify is an extremely powerful ecommerce website builder that helps your online business empire run smoothly, capture sales, and grow. This means one less thing to actively manage in your store and increased trust with your customers.

Shopify 295
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10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

By planning today, you’ll avoid spending your energy making last-minute tweaks while other valuable sales opportunities slip by — especially if you’re a small business making the most of the limited staff you have. Most online marketing — like PPC and paid social — is intrusive. Understand Customer Demographics.

Marketing 144
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Shopify vs Shopkeep: Which POS Solution is Best for your Business?

Ecommerce Platforms

Shopkeep (now Lightspeed POS) and Shopify also provide access to a range of tools to help business leaders create omnichannel sales strategies, including site builders and ecommerce capabilities. It allows companies to turn any mobile device into a point of sale system, with the Shopify Retail POS app for Android and iOS.

POS 104