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How to Upgrade Stale Customer Experiences

Retail TouchPoints

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

The essence and approach of this model and technology can be extrapolated and applied to different industries and technologies. In this case, we used ID-POS data, which bypasses all the challenges of third-party data as an abundant and rich first-party data source. trillion in value. trillion. “By

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The Future of Retail is Multilingual

Retail TouchPoints

In today’s increasingly globalized market, multilingual support is no longer a luxury but a necessity for online retailers to deliver exceptional customer experiences (CX), successfully serve and grow their customer bases, increase sales and thrive in a competitive landscape. The true differentiator is CX.

Retail 320
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Beacon Technology: Shining A Light On Customer Experience

RTP blog

To capitalize on this growing trend, more and more retailers are beginning to leverage beacon technology. Beacons are small and typically unseen devices that use Bluetooth low-energy (BLE) wireless and geofencing technology. Why is beacon technology beneficial? It provides a real-time view of the customer experience.

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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction.

Retail 340
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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Shoppers want to feel seen and have their financial challenges recognized, and that’s only possible with careful analysis of customer data.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

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