article thumbnail

Klaviyo vs HubSpot: A Side-by-Side Comparison

Groove

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. Here’s a closer look at how they compare to one another across several key dimensions.

article thumbnail

Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

RTP blog

Klaudia Tirico, Features Editor: This conversation boils down to knowing your customers and knowing them well. Like Adam said, if the customers are signing on for quick, recurring purchases, make sure their time with you is quick and painless.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Exclusive Q&A: Stores Should Become a ‘Digital Mosaic of Attraction’

Retail TouchPoints

It might sound strange to say this about a place where some 80% of transactions actually take place, but brick-and-mortar stores represent an underutilized resource, according to Sarah Jarvis, co-author of the second edition of Omnichannel Retail: How to Build Winning Stores in a Digital World. That has definitely shifted.

Books 289
article thumbnail

Part 2: How Retailers can Navigate the eCommerce Economy

GetElastic

One specific passage from the report resonated with me, based on what I see from our customers every day: “Winning in e-commerce is not about optimizing the current business to play in a digital world. It instead reimagines business through an omnichannel-first lens.

article thumbnail

DTC Brand Aims to Make Furniture Shopping ‘Easy Like Sunday Morning’

Retail TouchPoints

A logistics director who was hired in January 2022 focuses on assessing service-level agreements for these partners, conducts competitive analysis and examines customer data to gauge how fulfillment providers are performing. 22, 2022.

article thumbnail

NRF 2023 Spotlights Profitability, Workforce Enhancements and Media Network Opportunities

Retail TouchPoints

Retailers definitely see the advantages of operating their own media networks, leveraging their rich first-party customer data and multiple touch points. The marketplace’s global tech, currency, translation services and call center has helped with scaling up to 200 countries.

article thumbnail

Shopify vs Shopify Plus: Making the Right Choice for Your Business

Ecommerce Platforms

If you need more people to be able to access your ecommerce platform, Shopify Plus is definitely the way to go. Broader customization options Probably one of the biggest differences between Shopify and Shopify Plus, is the amount of control you’ll have over customizing your store with the Plus plan. of your sales.

Shopify 104