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Digitally Reinventing The Retail Store With Mobile

RTP blog

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. When sales associates can’t access product data at shelf-edge or make swift recommendations, brands lose their competitive edge and, eventually, customers.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Still, in a world where the amount of information that exists is endless, it can be difficult to know where to begin. Invest in Technology Solutions. Reward Your Most Loyal Customers.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security.

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Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

RTP blog

However, the biggest hurdle, one which makes this shining moment of truth dull, is the “introvert” approach of retailers in collecting their customersdata. Why Should Retailers Collect Customer Data? Understanding customer needs deeply, and accepting it to be the new norm, is the prime reason to collect data.

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Beacon Technology: Shining A Light On Customer Experience

RTP blog

To capitalize on this growing trend, more and more retailers are beginning to leverage beacon technology. Beacons are small and typically unseen devices that use Bluetooth low-energy (BLE) wireless and geofencing technology. Why is beacon technology beneficial? It provides a real-time view of the customer experience.

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Top Ways Retailers Continue Evolving their Tech Stacks

Retail TouchPoints

Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue. Providing Various Payments Technologies. Creating a combination physical-digital shopping experience requires data. billion in 2020, up 32.4%

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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

The essence and approach of this model and technology can be extrapolated and applied to different industries and technologies. In this case, we used ID-POS data, which bypasses all the challenges of third-party data as an abundant and rich first-party data source. trillion in value.

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