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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

Tying in the company’s online efforts with its stores is a key part of Detenber and Bundschuh’s efforts to create an omnichannel offering that appeals to the modern-day consumer. There’s a system that associates use to reference product information, do a fitment check, whatever it is a customer needs.

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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? This way, your customers always get accurate answers. Benefits of Omnichannel Customer Support.

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What is Omnichannel Marketing and How to Implement it for Your Ecommerce Store?

Smile.io

Whether you’re an experienced marketing professional or a one-person show running your first ecommerce store, you’ve probably heard of a little something called “omnichannel marketing”. Just from the name you may have guessed it has to do with interacting with your customers through multiple different channels.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

eCommerce 139
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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

However, with the prevailing winds of retail moving in the direction of “channel integration,” “omnichannel,” “frictionless experiences,” (insert your favorite buzzword here), the broad consensus among retail experts is that ecommerce spinoffs are a terrible idea. The push toward omnichannel retail isn’t going away either.

eCommerce 254
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Increasing personalization using the power of analytics

iVend

There’s one approach that is proven to work to engage customers, enhance their experience and increase spend – and that’s personalization. iVend helps retailers iVend helps retailers to capture and analyse customer data. Read how our analytics system helps retailers with personalization.

POS 98
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Exclusive Q&A: M.M. LaFleur Designs Boutiques to Promote ‘Individual Customer Discovery’

Retail TouchPoints

However, we know our customers may not be spending the majority of their week in a physical office space anymore , so we’re now focused on opening high-visibility, ground-level spaces in neighborhoods where our customer is both living and working.

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