For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite
Retail TouchPoints
MARCH 9, 2023
For that generation, this,β Hawkins said holding up his cellphone, βis just who they are, and they demand a great experience β they want it now, they want it easy, they want it fast and they want it secure. The goal was to enable fast, secure transactions across all devices (critical for Forever 21βs mobile-first customer base).
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