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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

For the retail sector specifically, it combines shopping, marketing and customer service to allow consumers to make purchases, ask questions, set up returns, give feedback, and much more — all from the comfort of their favorite online platforms, like WhatsApp and Instagram.

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Strategies for Retailers to Weather the Storm this Hurricane Season

Retail TouchPoints

Hurricane Season 2022 is underway, and with it comes the looming threat of outages and downtime for retailers. As we head into the peak of the season, retailers should review their disaster avoidance strategies as they seek to protect critical equipment and prevent downtime.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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Why Google And Facebook Ads Fail Small Businesses

RTP blog

From a retailer’s standpoint, online advertising has long been a sound way to drive traffic to their site. And on average, small businesses allocate 1% of sales revenue for advertising. That’s not necessarily a small price tag, especially when margins are slim in a tough retail climate. Leave your comments below.

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How to Design Your Retail Space With Security in Mind

Retail TouchPoints

A successful retail space uses the art of design to provide a clean, aesthetically pleasing and accessible storefront and property. But businesses should also take into consideration how their security comes into play in the space. Evaluate Your Retail Store’s Location. Evaluate Your Retail Store’s Location.

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6 Reasons Why Modernizing Your Small Business Is So Important

Korona

Modernization in business extends beyond an IT department here and a few upgraded computers there. Studies reveal that by 2023, money spent on technologies and digital-transformation-enabled services worldwide will reach $2.3 So, of what importance will going modern be to your business? What is Small Business Modernization?

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The Latest Digital Marketing Trends in Retail Industry That Drive Sales and Engage Shoppers

RETAIL MANAGEMENT SOFTWARE

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. However, strong headwinds threaten continued growth as retail businesses face ongoing disruption from the pandemic, supply chain challenges, and climate change.