GetElastic

JULY 22, 2022

Front and center in any conversation about commerce are the words personalization, omnichannel, customer-centric, and experience-driven. Today’s brands (if they are paying attention) are taking note of how customers interact with their brand, and how the brand makes them feel to optimize the customer journey.

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Retail TouchPoints

NOVEMBER 17, 2023

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

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Shipping Costs Customer Experience Supplies Improvements 238

GetElastic

AUGUST 10, 2021

With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. Starbucks & Dunkin Donuts. Bank of America.

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Omnichannel Multi-channel Banking Food and Beverages 148

Retail TouchPoints

JULY 20, 2022

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. These key investments and opportunities include: Mobile experience.

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Omnichannel Retail Mobile Social Media 247

ESW

SEPTEMBER 29, 2023

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. For example, in 2021, 43% of shoppers bought a product online and picked it up in a store.

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Omnichannel Payment Services Merchant Services Multichannel 146

Fabric

DECEMBER 6, 2023

In the fast-paced world of omnichannel retail, the ability to harmonize inventory across various channels is not just a logistical necessity, but a strategic imperative. Inventory service challenges are not just operational hiccups but critical barriers that impede customer satisfaction and business growth.

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Omnichannel Multi-channel Retail eCommerce Platforms 130

Retail TouchPoints

NOVEMBER 13, 2023

Above all, a best-in-class omnichannel experience is paramount to obtaining and retaining customers ,” said Kelly Hallinan, SVP of Emerging Channels for Brooklinen in an interview with Retail TouchPoints. “ Retail TouchPoints (RTP): The Marlow Pillow was developed based on customer feedback and insights.

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Retail TouchPoints

JANUARY 29, 2024

Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and delivery offerings became survival tactics for so many retailers. And the percentage of respondents that don’t sell on or operate marketplaces shrank this year, from 16% in 2022 to 9% in 2023.

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Fulfillment Shipping Costs Omnichannel Retail 262

Smile.io

JUNE 13, 2022

This lends to merchants adopting omnichannel commerce strategies, having each channel connected and offering the same level of experience. What is omnichannel commerce? Omnichannel commerce is the approach of an integrated strategy for a business that unites multichannel methods of retail into one channel.

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Omnichannel Social Media X-cart Merchant Services 60

Retail TouchPoints

AUGUST 2, 2023

Focusing on the Fundamentals With the splashy, often short-sighted, tactics that used to work no longer bringing in results, DTC brands are being forced to go back to retail fundamentals — good products and a good customer experience. “

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Omnichannel Social Media Shopify Shipping Costs 229

Retail TouchPoints

MARCH 9, 2023

“We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand.

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Omnichannel Social Media Mobile Fashion 273

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing?

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Omnichannel Multichannel Payment Services Retail 101

Wiser

FEBRUARY 6, 2023

This means that any businesses that aren’t already creating an omnichannel experience are lagging behind. What Is an Omnichannel Retail Strategy? An omnichannel strategy focuses on creating a seamless experience for shoppers. Why Should You Adopt an Omnichannel Retail Strategy?

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Omnichannel Channel Social Media Consumer 145

Retail TouchPoints

OCTOBER 5, 2021

By enabling customers to message in-store associates while they shop online, conversational commerce gives customers an enhanced customer service experience and the confidence they need to buy online. Connect Your In-Store and Digital Experiences with Conversational Commerce.

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Omnichannel Customer Loyalty B2C B2B 242

RTP blog

DECEMBER 16, 2019

This is a time when brands turn to develop customer-centric, platform-neutral content to maximize reuse and operational efficiencies across every stage of the content lifecycle. For example, in Hong Kong, HKTVMall, a company that once had plans to become a TV station now offers a “shoppertainment” online platform.

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Customer Experience Customer eCommerce Retail 195

Retail TouchPoints

MAY 3, 2023

How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? In short, how can businesses connect with their customers? I will share a customer case example that answers these questions.

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POS Customer Experience Customer Technology 230

Fabric

JULY 13, 2023

During the COVID-19 pandemic, enterprise omnichannel retailers faced notable challenges (and opportunities) due to disruptions in the supply chain. As a result, providing customers with omnichannel retail experiences became a requirement for survival. What is Omnichannel Fulfillment? Let’s dive in!

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Omnichannel Fulfillment Payment Services Shipping Costs 100

Retail TouchPoints

AUGUST 28, 2020

Retailers Must ‘Focus On The Steak, Not The Sizzle’ Of The Shopping Experience. The restrictions necessitated by COVID-19 have forced retailers to enhance shopper benefits any way they can, for example with additional pickup and delivery options and more seamless omnichannel services.

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Omnichannel Retail Social Media Customer 334

Optimizely

MAY 3, 2018

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. What is omnichannel marketing? First, let’s put omnichannel in context. But don’t panic!

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Fabric

SEPTEMBER 5, 2023

Before the rise of omnichannel fulfillment , the act of someone handing you an order in your vehicle was mostly limited to drive-in restaurants and drive-thru windows. Curbside pickup gained steam during the COVID-19 pandemic as a way to maintain an elevated customer experience while keeping customers and staff safe.

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Fulfillment Omnichannel Merchant Services eCommerce 130

Retail TouchPoints

MARCH 28, 2022

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA. To enhance the in-store shopping experience , we make special arrangements.

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Omnichannel Toys Supplies eCommerce Platforms 218

Retail TouchPoints

JULY 29, 2021

The LVMH -owned retailer did have to play a bit of catch up, though, when it came to omnichannel fulfillment , fast-tracking the roll out of services like BOPIS and launching new innovations such as virtual beauty consultations. RTP: Anything else on the omnichannel front that you have your eyes on now stores have reopened?

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Live Chat Omnichannel Social Media Payment Services 278

iVend

JUNE 15, 2022

Customers took to social media to vent their frustration about price differentials of up to 40%, and the confusion of some items being more expensive online than in-store, and vice versa. For a retailer that has enjoyed an enviably strong reputation with the shopping public, this retail customer experience was a big blow to its reputation.

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Customer Experience Customer Retail Channel 98

Fabric

AUGUST 15, 2023

Enterprise retailers are in constant pursuit of new ways to enrich the customer experience—whether it’s prioritizing faster fulfillment, optimizing for consumer convenience, or enhancing personalization along the buyer’s journey. A great example is Walgreens , a company that recognizes that their customers want more convenience.

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Omnichannel Payment Services Shipping Costs Fulfillment 130

iVend

APRIL 17, 2023

iVend for Magento ChatGPT is used by retailers to enhance their omnichannel strategy. So how does chatGPT play a role in omnichannel retail POS? Omnichannel retail is the bringing together of multiple online and offline channels in a customer-centric approach that delivers the best possible shopping experience.

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POS Omnichannel Retail Social Media 96

Omnisend

FEBRUARY 22, 2021

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Five years ago SMS marketing campaigns were infrequent; today they are a completely normal way to engage a subset of customers, such as your best brand fans. 1: Shipping.

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Omnichannel Marketing Shipping Merchant Services 146

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. Follow these strategies carefully, and you’ll find that omnichannel ecommerce marketing is well within reach.

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Omnichannel eCommerce Marketing Marketing eCommerce 191

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana. There are 2.14

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Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana. There are 2.14

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Customer Experience Customer eCommerce Vend 139

CPC Strategy

MARCH 11, 2024

Marketer’s Guide with Examples] By Emily Sullivan Mar 11 2024 Have you ever felt in the dark when it comes to understanding the real impact your marketing dollars are having across multiple channels? A combination of client data, marketing data, and machine learning were required to create a powerful, custom media mix model.

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Channel Blog Social Media Marketing 89

ROI Revolution

MAY 6, 2021

To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. An omnichannel approach can be a big revenue driver. An omnichannel approach isn’t new. Closing the Gap Between Online and Offline Experiences.

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Omnichannel Merchant Services Social Media Payment Services 135

GetElastic

OCTOBER 12, 2021

Taking an omnichannel approach to your commerce strategy will become core for your business to meet modern consumer demands, improve your customer experience and ultimately, your bottom line. Businesses like Stance, Bank of America, and Starbucks, are all great examples of businesses with omnichannel experiences.

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Omnichannel Multichannel Channel Customer Retention 148

Retail TouchPoints

OCTOBER 23, 2023

While discounts and deals will be core, the ailing department store chain is also prioritizing in-store merchandising and curation to improve the customer experience. To make finding the perfect gift even easier, Kohl’s has developed a new front-of-store experience, aptly called Gift Shop, that is curated for various holiday gifting needs.

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Toys Gifts Department Stores Omnichannel 234

Retail TouchPoints

JANUARY 27, 2021

Below, Shokrian shared his take on issues including: How COVID-19 impacted brand positioning and growth ; Why MeUndies is integrating social responsibility into its broader community-building efforts; Which omnichannel investments are top priorities in 2021; and His leadership lessons from 2020.

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Omnichannel Social Media Subscription Apparel 245

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. It’s clear there’s an enormous need for retailers to provide high-quality omnichannel shopping experiences, but meeting consumers’ expectations means retailers must master omnichannel order management. What Is Omnichannel Order Management?

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Wiser

SEPTEMBER 28, 2017

To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together. Omnichannel retailers are at a distinct advantage because they already have the cross-channel functionalities.

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Omnichannel Shipping Costs Demo Channel 189