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How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

Retail TouchPoints (RTP): With all the new services you launched during the pandemic, did you see your customer base shift or expand in any way? Carolyn Bojanowski: There was always a group of clients who were store loyalists — we’d throw everything and the kitchen sink at them to get them to try online, and they would not budge.

Live Chat 279
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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

That said, AI is proving incredibly useful when it comes to answering quick questions and relieving the burden of customer service professionals, allowing these employees to focus on more complex customer needs. These complex interactions are your proving ground for a more connected customer experience.

Live Chat 258
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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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Best Customer Service Software

Kissmetrics

Hubspot’s Service Hub —Best for Free Software and Deals Zendesk —Best for a Complete Support Suite Groove —Best for Small Businesses and Startups TeamSupport —Best for B2B Support LiveAgent —Best for Live Chat Service Salesforce Service Cloud —Best for Remote and On-Site Support Freshdesk —Best for a Streamlined System.

Live Chat 239
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6 Step To The Best Ecommerce Customer Experience

AcquireConvert

This seismic shift in consumer shopping habits means that eCommerce stores must ensure more than ever that they are providing a good customer experience. A report from PwC discovered that 73% of customers alluded to customer experience being an important factor in their purchasing decisions.

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

Leslie Hand, GVP of IDC Retail Insights, discusses the new parameters of the customer experience: “Think about the enhanced customer experience through one-to-one mobile and one-to-many streaming content personalization capabilities — we’re starting to see that pop up. Key Ecommerce and Digital Marketing Trends.

Payments 260
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5 Must-Know Tips For Shopify Subscription Programs

Groove

Does your subscription program include a members-only forum or live chat feature? These limited hangout groups often foster genuine relationships and high-value conversations because each member is paying to be there. A better customer experience means more value to the customer, which equals a long-time subscriber.