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FTC’s ‘Click-to-Cancel’ Proposal: A Step Forward for the Negative Option Model

Retail TouchPoints

So-called “negative option” services are a controversial yet time-tested method of doing business. Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. The customer is then charged on an ongoing basis unless they explicitly cancel the service in question.

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The Ultimate Guide to Adding Products to Google Merchant Center

Store Growers

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center? Let’s see what they are.

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Order cancellation emails: a guide for ecommerce success in 2023

Omnisend

Reading Time: 7 minutes Many ecommerce merchants think order cancellation emails are a necessary evil. Cancellation confirmation messages present a golden opportunity to reconnect with customers. You can also rate how satisfied they were with your service and what you can do to improve. Compliance and documentation.

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Best E-commerce Checkout Page Practices to Boost Conversions

lateshipment

Consider this scenario: a customer walks into a brick and mortar store, picks the items they need, proceeds to the billing counter to checkout but finds the process complicated or inefficient. The same scenario can happen to a customer who is shopping at your e-commerce store.

eCommerce 130
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Order cancellation emails: a guide for ecommerce success in 2023

Omnisend

Reading Time: 7 minutes Many ecommerce merchants think order cancellation emails are nothing more than a necessary evil, initiated after losing an order. But savvy online retailers know that cancellation confirmation messages present a golden opportunity to reconnect with customers. Compliance and documentation.

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Best Practices To Build Ecommerce Branded Order Tracking Pages

lateshipment

Once the order gets shipped, the customer is sent a link that takes them to the carriers’ tracking page where they periodically track their orders as they unfold. However, this process is outdated and simply not the best for your business and brand building. Best practices to create an eCommerce order tracking page.

eCommerce 130
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100 Add to Cart Buttons from Top eCommerce Retailers

GetElastic

Since these little, colorful clickables connect the product to the shopping cart, they are essential to the checkout process and ultimately, to your brand’s bottom line. Old Salt Merchant ’s deep navy blue button connects to the brand’s nautical theme origins. Need Further Guidance on Differentiating Your Brand's Customer Experience?

eCommerce 148