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FTC’s ‘Click-to-Cancel’ Proposal: A Step Forward for the Negative Option Model

Retail TouchPoints

So-called “negative option” services are a controversial yet time-tested method of doing business. Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. The customer is then charged on an ongoing basis unless they explicitly cancel the service in question.

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Everything You Need to Know About WooCommerce Payment Gateways

SellBrite

The average rate of cart abandonment among shoppers is 69.8%, and of the reasons given, 6 out of 10 are related to payments, according to Baymard Institute. However, once the buyer has decided to purchase, there comes the next all-important step — payments. What are WooCommerce payment gateways? Image Source.

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The Ultimate Guide to Adding Products to Google Merchant Center

Store Growers

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center? Let’s see what they are.

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Order cancellation emails: a guide for ecommerce success in 2023

Omnisend

Reading Time: 7 minutes Many ecommerce merchants think order cancellation emails are a necessary evil. You can also rate how satisfied they were with your service and what you can do to improve. These invaluable insights can help you optimize your products, services, and marketing strategies. Compliance and documentation.

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Why Online Store Owners Should Be Using Google’s Currency Conversion in Google Merchant Center

Store Growers

In 2016, Google launched a brand-new currency conversion feature that’s been a complete game-changer for merchants worldwide. This feature lets merchants use automatic exchange rates for their target audiences in various locations on a global level and lets them expand their businesses wherever they please.

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Order cancellation emails: a guide for ecommerce success in 2023

Omnisend

Reading Time: 7 minutes Many ecommerce merchants think order cancellation emails are nothing more than a necessary evil, initiated after losing an order. You can also rate how satisfied they were with your service and what you can do to improve. Compliance and documentation. In fact, they can actually enhance brand reputation.

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Best E-commerce Checkout Page Practices to Boost Conversions

lateshipment

Consider this scenario: a customer walks into a brick and mortar store, picks the items they need, proceeds to the billing counter to checkout but finds the process complicated or inefficient. As an e-commerce merchant, you don’t want a potential customer to quit half-way through a purchase.

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