Retail TouchPoints

AUGUST 23, 2021

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. A lasting effect of the pandemic is that it’s increased customer demand for more options and raised expectations for more personalized experiences.

Mobile 264

Mobile Payment Services Technology Payments 264

Forrester eCommerce

DECEMBER 8, 2019

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere.

Mobile 384

Mobile Marketing Customer Experience B2C 384

Retail TouchPoints

APRIL 20, 2022

The Home Depot has tapped two technology veterans for high-level positions, naming of Matt Carey as EVP of Customer Experience, a newly created role, and Fahim Siddiqui as EVP and CIO.

Customer Experience 280

Customer Experience Customer Supplies Technology 280

Forrester eCommerce

SEPTEMBER 14, 2021

It's time to meet your customers where they are. Use these five criteria to enhance the efficacy of your mobile messaging practices.

Mobile 195

Mobile Marketing Customer Customer Experience 195

Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 245

Mobile Mobile eCommerce eCommerce Shipping Costs 245

Retail TouchPoints

AUGUST 16, 2023

7-Eleven has upgraded its mobile app with simplified login and registration, a centralized deals and rewards area for 7Rewards loyalty members and improved in-app shopping and delivery experiences via 7NOW Delivery. 7-Eleven has increasingly been branding its offerings to consumers.

Mobile 206

Mobile Apparel Improvements Customer Experience 206

lateshipment

SEPTEMBER 4, 2020

From product design, to marketing, to shipment, there are innumerable boxes to check. One aspect that doesn’t always command much discussion, however, is cultivating a valuable and appealing on-site experience. Below, however, are some more subtle points that will help you piece together a better on-site customer experience.

Customer Experience 219

Customer Experience Improvements eCommerce Customer 219

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 245

POS Customer Experience Customer Technology 245

RTP blog

JANUARY 17, 2018

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. The benefits extend beyond the sales associate too.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Forrester eCommerce

MAY 10, 2019

I focus a lot of my research on marketing innovation and have been working on mobile (first as marketing guy at a telco in 1998 then as an analyst) for more than 20 years. However, it is still fascinating to me to see how many marketers wrongly think their company has fixed mobile basics or […].

Mobile 340

Mobile Marketing Customer Experience B2C 340

Retail TouchPoints

AUGUST 26, 2021

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. According to Gartner , 87% of brands expect to compete on customer experience in 2021.

Consumer 316

Consumer Marketing Mobile Customer Experience 316

BigCommerce

DECEMBER 18, 2019

When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following. The amount of effort it…

Customer Experience 403

Customer Experience Outdoor Customer eCommerce 403

Retail TouchPoints

AUGUST 4, 2023

Convenience retailer Kum & Go has debuted a new mobile app touting personalized features along with its new “&Rewards” loyalty program. The new app will display information relevant to each customer, including shopping recommendations based on past activity and the ability to designate a favorite Kum & Go location.

Mobile 213

Mobile Banking Recommendation Operations 213

Groove

APRIL 15, 2024

They can also leverage pricing strategies and increase customer experiences. Global Reach: Customers who normally would not have ordered from your store because of distance can now order. You’ll be able to reach a broader audience and garner new markets.

BigCommerce 335

BigCommerce B2B B2C Customer Retention 335

Retail TouchPoints

NOVEMBER 16, 2023

Pottery Barn has introduced a new mobile app for iOS that allows users to get free real-time help from a Design Crew associate as well as make in-store, in-home or virtual appointments for design consultations.

Mobile 162

Mobile Gifts Improvements Customer 162

Forrester eCommerce

JUNE 7, 2018

In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts.

Mobile 186

Mobile Marketing Channel Customer Experience 186

RTP blog

NOVEMBER 10, 2017

There are many reasons why marketers and customer experience professionals are finding great use cases for beacon technology. It provides a real-time view of the customer experience. This is now a key differentiator in many markets. Why is beacon technology beneficial?

Customer Experience 150

Customer Experience Technology Customer Mobile 150

lateshipment

SEPTEMBER 4, 2020

From product design, to marketing, to shipment, there are innumerable boxes to check. One aspect that doesn’t always command much discussion, however, is cultivating a valuable and appealing on-site experience. Below, however, are some more subtle points that will help you piece together a better on-site customer experience.

Customer Experience 130

Customer Experience Improvements eCommerce Customer 130

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024. of ecommerce sales in 2024.

Improvements 240

Improvements Retail Mobile Customer Experience 240

UpSellIt

MARCH 13, 2024

Seasonal marketing isn’t just about promoting products or services during specific times of the year, it’s about resonating with your customers as their needs, desires, and behaviors evolve with each season. Integrating seasonal spring themes creates a visually engaging experience that resonates with visitors.

Marketing 128

Marketing Gifts Recommendation Clothing 128

Sailthru

JANUARY 13, 2020

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile is different. Mobile apps are integral to that experience.

Customer Experience 60

Customer Experience Mobile Channel Other 60

Retail TouchPoints

APRIL 5, 2024

“The addition of food delivery to Uber’s ongoing partnership with Waymo reflects both companies’ mission to encourage zero-emission trips and unlock greater innovation for consumers and merchants in Phoenix and beyond,” wrote Noah Zych, Global General Manager for Autonomous Mobility and Delivery at Uber Eats in a blog post.

Marketing 239

Marketing Mobile Blog Customer 239

Kissmetrics

MARCH 22, 2018

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Using Data To Improve Customer Experience.

Customer Experience 279

Customer Experience Customer Shipping Costs Gifts 279

RTP blog

APRIL 30, 2018

By Randy Malluk, Triad Retail Media Voice-enabled technology was the talk of the show at CES this year, with Google and Amazon in a near arms race to own the market. It seems as though voice assistants are everywhere, from the car and the home to the workplace and of course, mobile devices. Is your brand ready?

Customer Experience 170

Customer Experience Customer Retail Technology 170

Forrester eCommerce

MAY 30, 2023

We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.

Mobile 195

Mobile Retail Customer Customer Experience 195

Retail TouchPoints

MARCH 30, 2021

Zalora will leverage the Algonomy real-time Customer Data Platform (CDP) to unify customer interactions and activate personalized experiences online, as well as on mobile and via email, for customers in all seven countries where it operates.

Mobile 246

Mobile eCommerce Accessories Apparel 246

Forrester eCommerce

NOVEMBER 5, 2018

This year we evaluated the functionality and usability of six European retailer’s mobile apps. For retailers with a pan-European presence we selected one European market in which to evaluate the retailer’s app [by selecting that market as the location within the app […].

Mobile 328

Mobile Retail Marketing Online Retail 328

Retail TouchPoints

OCTOBER 10, 2023

At the same time, retailers are acutely aware that ecommerce sales are continuing to grow as a percentage of overall holiday spending and, within that percentage, mobile sales in particular are skyrocketing. eMarketer expects retail mobile commerce sales to account for 43.4% In 2024, mobile commerce sales are expected to hit $534.18

Mobile 246

Mobile Retail Social Media Payment Services 246

GetElastic

SEPTEMBER 16, 2021

This post was originally published on March 11, 2019 and has been updated for accuracy and relevancy in the market. Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? What exactly is a hybrid customer experience? There are 2.14 Source ).

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

This post was originally published on March 11, 2019 and has been updated for accuracy and relevancy in the market. Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? What exactly is a hybrid customer experience? There are 2.14 Source ).

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

RTP blog

MARCH 2, 2018

By Paul Millette, Carousel Industries For arguably anyone in retail, the conversation of “delivering the ultimate customer experience” is as prolific as discussions about inventory management, supply chain operations and P&L statements. 1 driver in bolstering the customer experience.

Customer Experience 150

Customer Experience Customer Supplies Point of Sale 150

iVend

APRIL 20, 2023

In this article, we explore how mobile POS ‘untethers’ the point of sale, allowing it to go out into the store, and even beyond the four walls. iVend Mobile POS iVend helps retailers to reap the benefits of mobile POS. Learn how our mobile POS transforms the checkout process. But it doesn’t have to be this way.

POS 95

POS Mobile Point of Sale Payment Services 95

iVend

NOVEMBER 14, 2022

A mobile retail strategy is critical to the success of retailers. Shoppers have their mobile device with them anywhere and everywhere, putting the retail experience at their fingertips 24/7/365. iVend for Magento iVend helps retailers to engage mobile shoppers. So where to start? In the US, use of BNPL grew from 37.7%

Mobile 97

Mobile Retail Social Media Magento 97

Optimizely

MAY 30, 2017

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. In fact, a decent percentage of marketers will use web push exclusively as a re-engagement tool for at-risk customers – but even that’s only a good strategy if it’s being leveraged alongside more regular use.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

Forrester eCommerce

MAY 15, 2019

[Note: This is about the findings from our US mobile banking reviews and research, if you want to read about what we saw in Canada go here] Mobile apps have become the touchpoint of choice for millions of people to manage their finances.

Banking 345

Banking Mobile Management Customer 345

GetElastic

APRIL 23, 2019

Whether your business is B2B or B2C, there are many ways in which chatbots can improve your total customer experience. From answering customer questions, to recommending products, to improving efficiencies in the sales funnel, chatbots are a growing tech trend that will soon become a staple in business operations.

Customer Experience 155

Customer Experience Payment Services Customer B2B 155

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? Just call me Captain Obvious. The good news?

Marketing 362

Marketing Payment Services Payments Events 362