Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 312

Customer Experience Technology Customer Fulfillment 312

Forrester eCommerce

JANUARY 21, 2021

Last year ended up being a tale of two cities for the channel. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year. With catlike reflexes, the IT channel emptied the laptop supply chain and became […].

Channel 528

Channel Supplies Customer B2B 528

Optimizely

MAY 30, 2017

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. In fact, a decent percentage of marketers will use web push exclusively as a re-engagement tool for at-risk customers – but even that’s only a good strategy if it’s being leveraged alongside more regular use.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

MAY 2, 2024

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% The same survey showed that in an era of rising inflation and interest rates, consumers are re-evaluating how they pay – and that secure and frictionless experiences are essential elements. In the U.S.,

Customer Retention 264

Customer Retention Payment Services Gifts Marketing 264

Retail TouchPoints

JULY 11, 2022

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. Tip #1: Seamless and efficient experiences are a must. Revolutionary even.

Customer Experience 306

Customer Experience Social Media Customer Live Chat 306

Forrester eCommerce

JANUARY 6, 2020

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Channel 524

Channel Technology Customer Experience B2B 524

Retail TouchPoints

APRIL 14, 2022

The Clyde platform aims to cover the entire post-purchase journey with moments that generate meaningful insights and build direct relationships with customers in every channel.

Customer Experience 285

Customer Experience Customer Retail Channel 285

Retail TouchPoints

MAY 17, 2022

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Currently available in Germany, where Tom Tailor is headquartered, the app will eventually be expanded into additional markets.

Mobile 292

Mobile Customer Experience Magazine Customer 292

Retail TouchPoints

SEPTEMBER 7, 2022

With the rise of technology, social media and digital channels, brands and designers today must be cultivators of change in transforming all dimensions of the human experience within the built and digital environment. Real-world experiences cannot and will not ever be able to be translated into a digital space. The Reinvention.

Customer Experience 289

Customer Experience Customer Social Media Arts 289

Forrester eCommerce

JANUARY 11, 2019

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

Channel 415

Channel Customer Multichannel Customer Experience 415

Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 246

Channel Retail Customer Experience Operations 246

Retail TouchPoints

NOVEMBER 3, 2023

Ironically, one of the things that made this such a tall order was that the retailer’s original customer group really, really loves the brand. Digital is not a channel, platform or technology — it’s a business driver,” said Preis. Rather than creating one ad for many, now we create many ads for all.”

Channel 278

Channel Apparel Customer Marketing 278

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. It means simplifying the customer experience, telling brand stories effectively and evaluating performance more accurately.

Channel 98

Channel Multi-channel Marketing Retail 98

RTP blog

DECEMBER 16, 2019

Brands are facing more complexity than ever with the growing needs of customers and the multiplying number of sales channels. Clearly, online channels are no longer just a nice-to-have — they’re a necessity in our always-on world. In APAC, e-Commerce sales have tripled from $600 Billion USD in 2014 to $1.8 trillion in 2018.

Customer Experience 195

Customer Experience Customer eCommerce Retail 195

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Retail TouchPoints

AUGUST 26, 2021

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. According to Gartner , 87% of brands expect to compete on customer experience in 2021.

Consumer 317

Consumer Marketing Mobile Customer Experience 317

Forrester eCommerce

AUGUST 20, 2020

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems.

Channel 537

Channel Subscription Consumer Customer Experience 537

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 331

Marketing Information Consumer Reference 331

Forrester eCommerce

OCTOBER 21, 2019

Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone.

Channel 316

Channel Management Technology Customer Experience 316

Retail TouchPoints

MARCH 17, 2023

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.

Marketing 263

Marketing Omnichannel Social Media Customer Experience 263

Retail TouchPoints

MAY 8, 2023

pullback in online spending contributed to a 2% year-over-year drop globally, although growth rates remained higher in smaller markets like the Middle East and Africa, at 21% , and in Latin America, which saw 7% growth. “If for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014.

Channel 271

Channel Merchant Services Payment Services Recommendation 271

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities.

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

ESW

APRIL 26, 2023

As soon as a shopper has placed their order, the post-purchase customer experience begins. For many brands with DTC ecommerce channels, new customers can be hard-won, and the post-purchase process is crucial to nurturing the next purchase.

Customer Experience 78

Customer Experience Merchant Services Payment Services Customer 78

iVend

JUNE 15, 2022

For a retailer that has enjoyed an enviably strong reputation with the shopping public, this retail customer experience was a big blow to its reputation. This lack of distinction between channels means that shoppers expect the same pricing, no matter how they transact.

Customer Experience 98

Customer Experience Customer Retail Channel 98

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

Multi-channel 105

Multi-channel Channel Multichannel eCommerce 105

Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. The three words that every customer longs for and every marketer strives for. Contextual. Personalized. –

Channel 251

Channel Management Consumer Marketing 251

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 235

Channel Management Customer Data Technology 235

Fabric

MARCH 28, 2023

Furthermore, losing control of the customer experience can attract bad actor sellers and expose businesses to financial, legal, and operational risks. In a well-functioning free market economy, creative destruction would allow new innovations to efficiently replace existing ones that are rendered obsolete. million SKUs.

Customer Experience 130

Customer Experience Customer eCommerce eCommerce Platforms 130

Sailthru

JANUARY 13, 2020

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Shifting Lines of Ownership. Mobile is different. The rest update even less frequently.

Customer Experience 60

Customer Experience Mobile Channel Other 60

Retail TouchPoints

NOVEMBER 2, 2021

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

Point of Sale 299

Point of Sale Mobile Customer Marketing 299

365 Retail

JUNE 7, 2023

With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences. reach more consumers, while enriching advertising campaigns through insights on cross-channel behaviour, data science scores, and content affinities.

Customer Experience 72

Customer Experience Customer Customer Data Customer Loyalty 72

Optimizely

JUNE 18, 2019

But is their marketing as high performance as well as their workout gear? We ordered a women’s tank top to get a glimpse into their customer experience. ?Want Right away, we saw retargeting ads for OV products on multiple websites across Google Display network and multiple social media channels. Email Marketing.

Outdoor 284

Outdoor Marketing Social Media Channel 284

ESW

APRIL 3, 2023

As we headed home, we reflected on key topics and trends that are poised to shape the landscape for brands with DTC channels. To meet that demand, retailers and brands with DTC channels cannot depend on ecommerce sites alone. Brands must know their target customer and which channels that customer prefers.

Channel 78

Channel Customer Loyalty Social Media Customer Experience 78

lateshipment

FEBRUARY 14, 2020

Low prices, fast shipping, and free returns are three must-haves for an online business to make the cut in today’s market. With Amazon rewriting the eCommerce playbook and retailers having followed suit to stay competitive, the focus has now shifted to the quality of delivery experiences. What is Delivery Experience Management?

Customer Experience 260

Customer Experience Management Shipping Costs Customer 260

Kissmetrics

MARCH 22, 2018

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Using Data To Improve Customer Experience.

Customer Experience 279

Customer Experience Customer Shipping Costs Gifts 279

RTP blog

MARCH 2, 2018

By Paul Millette, Carousel Industries For arguably anyone in retail, the conversation of “delivering the ultimate customer experience” is as prolific as discussions about inventory management, supply chain operations and P&L statements. 1 driver in bolstering the customer experience.

Customer Experience 150

Customer Experience Customer Supplies Point of Sale 150