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Shipping as a marketing tool: Drive delight this holiday season

lateshipment

Ever thought of ecommerce shipping as a marketing tool? E-commerce brands often focus on various channels during the holiday season like marketing, website design , product variations, emails and social media. E-commerce shipping is the last part of the pre-purchase customer journey before the buy button is clicked.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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Proactively Resolving Delivery Issues: The Key to Stellar Customer Experience in The Last Mile

lateshipment

You pick it, pack it, and ship it via an expedited service from your shipping partner. As fate would have it, your shipping carrier fails to inform you of it and John, couldn’t make it to his high-school reunion looking dapper in his swanky , new tux. So much for paying your shipping carrier all those dollars.

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Rewards Case Study: PetSmart Treats Rewards (+How to Recreate ther Program)

Smile.io

A refreshed mobile app experience As a brand that relies heavily on its brick-and-mortar retail locations, PetSmart needs to provide an optimized omnichannel customer experience. That is, ensuring customers can leverage the loyalty program online and in-store. That’s where a mobile app is so valuable. 

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Shippo Review (2023): An Easy-To-Use Shipping Solution For SMB Merchants

Ecommerce Platforms

In today’s Shippo review, we’re taking a behind-the-scenes look at a popular shipping and fulfillment service for today’s growing ecommerce market. Created to give every merchant access to the tools and technologies they need to deliver amazing service, Shippo serves more than 100,000 customers worldwide. What is Shippo?

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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Enhancing the shopper experience is becoming ever more critical for Google as consumers continue to shift over to social media platforms for shopping searches and adverti s ers follow suit. Here’s a rundown of Google’s newest shopping enhancements.

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Accenture Study: ‘Infrequent’ Ecommerce Shoppers Boosted Online Purchases 343% due to COVID

Retail TouchPoints

The study also revealed that many of these behavioral changes are here to stay: 95% of consumers said they expect at least one COVID-related lifestyle change to be permanent. They could be dark stores serving as micro-fulfillment centers, cutting down on shipping and delivery costs.

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