article thumbnail

The eCommerce Customer Decision Making Process Simplified

Groove

Some merchants can predict when their customers will need to replenish their products based on the average lifespan of their product. When they know it is time for their customers to purchase again, they can get ahead of the game and advertise to them at the right point in time. They Search For A Solution.

article thumbnail

Removing Friction In The eCommerce Customer Journey

Groove

Marketing emails may be sent out asking the customer for feedback or a product review, and support emails may be sent out that include listicles and/or guides on the refund policy and returns process. Potential Friction Point: Customer Loyalty Program Doesn’t Feel “Worth It”.

eCommerce 370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Tips for Creating an Effective Retail Strategy

Wiser

It’s essential that your business is able to engage shoppers, build customer loyalty, and drive sales. But developing an effective retail strategy takes more than just attracting customer attention. With the right strategies in place, there are many possible benefits for your business, including: Attracting new customers.

article thumbnail

10 Key Ecommerce Branding Strategies You Must Know

lateshipment

“Be honest and loyal to the customer, be consistent with your branding, content, marketing, and communication policies, and be available for your customers.” – Kathryn Smithson, Chief Marketing Officer (CMO) at PathSocial . Stay truthful to your policies. Exchange and Return Policy.

eCommerce 130
article thumbnail

How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

Consumer Electronics Returns: The Current State of Affairs The challenge of handling online returns is nothing new, according to Chad Johnson , VP of Consumer Electronics, Digital and Gaming at ESW. Another reason for high return rates in consumer electronics is simply because return policies are so lenient. Bought the wrong item: 14.3%

article thumbnail

Amplify Your eCommerce Results with High-Converting Retail Product Pages

Wiser

When customers have all the information they need at their fingertips with just a few clicks, including detailed product descriptions, high-resolution images, and customer reviews reduces uncertainty and builds trust. This not only boosts immediate sales but also fosters customer loyalty and promotes repeat business.

article thumbnail

8 Tips to Handle the E-commerce Holiday Rush

lateshipment

Add product reviews and customer testimonies to make your brand seem trustworthy. Enhance your sales game. Delight your customers by providing on-brand order tracking experiences via shipping notifications and tracking pages. Purchase: Conversion. Create a frictionless returns strategy.

eCommerce 130