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Post-Purchase Experience: Building brand trust and customer loyalty

Fabric

In retail, it’s not uncommon for companies to adopt the latest shiny tech to wow customers , yet what happens after a sale is arguably more impactful on long-term business success. The post-purchase experience refers to what happens after a customer has made a purchase.

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6 reasons you should implement customer loyalty programs

Omnisend

There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness. Here are 6 reasons you should focus on fully establishing your loyalty programs.

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Loyalty Program Apps: Our eCommerce Recommendations

Groove

Considering an eCommerce loyalty program app? As we mentioned in our related eCommerce inbound marketing guide , establishing and maintaining customer loyalty has become an essential strategy for online and offline retailers. According to BigCommerce, it costs 5x less to convert existing customers than it does acquire new ones.

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What is Customer Loyalty?

Smile.io

Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.   Table of Contents  What is customer loyalty?

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4 Ideas to Improve Customer Experience

Groove

Here at Groove Commerce, we think of customer experience like an umbrella covers the entire purchase cycle. Underneath it, your website, marketing, shipping and customer service create micro-moments that influence customer sentiment. HubSpot refers to this as the “delight” portion of its inbound marketing flywheel.

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eCommerce Marketing Automation: Your eCommerce Guide To 3 Common Flows

Groove

Improving productivity is a constant goal for businesses of all sizes. Understanding Basic eCommerce Automations One of the key components of marketing automation is “Flows” or “Series”, which refer to a combination of email and SMS communications. What Is a Welcome Series? How can I invoke that feeling? What Is an Abandoned Cart Flow?

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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

While brands can keep more customers coming back to apps by improving features themselves — and optimizing onboarding and opt-ins — they must also focus on how today’s consumers prefer to interact with brands. That’s why gamification as a technique is becoming more popular in marketing and customer loyalty programs.

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