article thumbnail

How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected. This happens in an environment where consumer trust is already fragile. The tide is turning.

article thumbnail

Retailers: Are You Using Delivery Personas to Improve Financial Performance and Customer Loyalty?

Retail TouchPoints

By catering to their unique characteristics during the buying process, retailers maximize revenue and customer loyalty. Delivery personas are powerful in that they can reduce delivery costs, improve delivery-related revenue and customer loyalty. What are delivery personas? Sustainability is a new delivery persona.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

NPS US Benchmarks 2023: Fewer Brands Show Improvement

Forrester eCommerce

New analyses from Forrester's Customer Experience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022.

article thumbnail

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

article thumbnail

Despite Economic Headwinds, Malaysian Banks Continue to Improve CX Quality

Forrester eCommerce

How customers perceive a brand influences how much they are willing to spend with the brand; whether they will recommend it to others, and; how likely they are to forgive the brand’s missteps.

Banking 392
article thumbnail

Case Study: Increasing One Athleisure Brand's Email Revenue 28%

Groove

Examples of these new tactics include targeting “lost” customers and/or customers who are “at risk of not purchasing again” by incentivizing them to purchase. Additionally, we segmented reward campaigns to build customer loyalty and reduce total abandoned carts with abandoned cart mitigation tools.

article thumbnail

How To Improve Customer Experience: 5 Tips

Groove

Make a great first impression and create a positive experience for your customers by catering to their unique needs. In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers. How To Improve Customer Experience: 5 Tips. Ask For Feedback.