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The metaverse promises to transform customer loyalty

365 Retail

For retailers, customer loyalty is perhaps their number-one priority. It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers will recommend a brand to friends and family, while almost half would continue to purchase even after a poor experience. . Digital products and NFTs.

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Removing failed payments could increase this year’s Black Friday weekend sales by up to £200mn for UK online retailers

365 Retail

UK online retail businesses could increase their gross sales by up to £200 million during the 2022 Black Friday weekend (25th – 28th November) if failed payments are avoided, according to the latest analysis by BR-DGE ’s failed payments calculator.

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Values and Customer Loyalty

Digital Doughnut

We’re constantly told that loyal customers are an asset, but look at research and you get a really keen sense of just how valuable they are. For instance, while just eight percent of customers in a typical online retail business may be repeat buyers, they account for a massive 40% of its turnover.

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The Limited Role of AI in Ecommerce

Retail TouchPoints

For Brands: The Uncharted Gold Mine of Post-Purchase If you’re a brand, consider this: a study once highlighted that while 80% of businesses believe they provide superb customer service, only 8% of customers agree. Harnessing its capabilities while remaining vigilant about its pitfalls is the way forward.

eCommerce 264
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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. augmented reality) to fully virtual (e.g. virtual reality).

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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

Almost 30% of online retail traffic is now bots. And every day it gets harder for genuine customers to buy in-demand products directly from online retailers. Bots break down customer trust and loyalty. But few retailers realize how important fairness is for loyalty. Let’s look at why.

Retail 263
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How to Recession-Proof Your Online Retail Business Without Raising Prices

Korona

Additionally, the success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. Below are some strategies to withstand the recession without raising prices by strengthening customer loyalty. Launch or ramp up a rewards program. shoppers tried a new brand.