How Technology and Science Create Unforgettable, Immersive In-Store Experiences
Retail TouchPoints
MAY 1, 2024
brands plan to increase investments in immersive technologies — think interactive displays for increased visual impact, carefully curated playlists and thoughtfully crafted scents that tap into nostalgia. What was once a transactional pitstop becomes a destination inviting customers to develop a deeper connection to the brands they love.
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