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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. Then there’s customer retention.

PPC 195
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The Complete Guide to Client Onboarding and Retention

Kissmetrics

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. 7 Steps for a Better Onboarding Client System That Improves Customer Retainment.

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How To Choose A BigCommerce Agency To Work With

Groove

In developing your BigCommerce website, we partner with you to help turn shoppers into customers and increase sales and customer retention. We offer eCommerce strategy, design, development, marketing and website support. We offer numerous services, including: BigCommerce Strategy. BigCommerce Strategy.

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How to Grow a Successful CRO Program

Kissmetrics

A CRO program can improve ROI for your e-commerce business by targeting website performance and testing user experience methods that encourage online conversions. Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. What Is a CRO Program?

eCommerce 280
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

In other words, you must identify three things: what your typical buyer’s journey looks like right now what your end goal is, or what action you want a prospect to take how you can improve your existing buyer’s journey in order to increase the likelihood of leads becoming paying customers. Why should a customer care about your company?

Download 361
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The Ultimate Guide to Customer Acquisition: Examples, Tips, and Resources

Kissmetrics

Without a customer, you don’t have a business. Without consistent customers , you don’t have a stable business. A little caveat here is businesses should also focus on customer retention , which is different from an acquisition. Identify Your Customer Avatar. should be to create a customer avatar or buyer persona.

Customer 276