Kissmetrics

JUNE 15, 2017

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

Omnisend

JANUARY 10, 2024

Instead, you have to nurture them throughout your relationship with them through a lifecycle email marketing approach. This involves carefully engaging with them at every stage—from first finding out about your brand to becoming a loyal customer. Use Omnisend’s powerful email and SMS marketing to drive your campaign for free.

Marketing 88

Marketing Customer Retention Social Media Customer Loyalty 88

lateshipment

NOVEMBER 26, 2023

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates. Are you one of such businesses?

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? What Is Personalized Marketing?

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers.

Marketing 279

Marketing Consumer Information Customer Retention 279

Forrester eCommerce

JULY 25, 2023

Hardly any of the executives who include customer experience (CX) metrics in their quarterly earnings calls do it well. Forrester recommends avoiding CX metrics entirely.

Customer Retention 195

Customer Retention Customer Experience Recommendation Customer 195

lateshipment

FEBRUARY 6, 2024

The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. This brings us to the first metric, retention rates. This includes the cost of marketing and sales.

eCommerce 130

eCommerce Customer Customer Retention Merchant Services 130

Sailthru

AUGUST 7, 2018

We all know that persuading an existing customer to buy again is so much less expensive – sometimes one-tenth the cost – than acquiring a new customer. And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams. That’s right.

Customer Retention 60

Customer Retention Customer Games Improvements 60

Sailthru

AUGUST 7, 2018

We all know that persuading an existing customer to buy again is so much less expensive – sometimes one-tenth the cost – than acquiring a new customer. And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams. That’s right.

Customer Retention 60

Customer Retention Customer Games Improvements 60

Omniconvert

JULY 16, 2019

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

eCommerce 109

eCommerce Recommendation Marketing Blog 109

Optimizely

DECEMBER 20, 2018

How do you carve out your slice of the market in a super competitive industry? But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. Need Supply: Market-leading editorial. What does that look like?

Online Retail 259

Online Retail Marketing Retail Fashion 259

Groove

FEBRUARY 2, 2022

First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Customer acquisition is absolutely necessary for businesses of all sizes to expand and cater their products or services to numerous audiences.

Customer 150

Customer Customer Retention Merchant Services PPC 150

lateshipment

NOVEMBER 8, 2023

Increasing the average order value directly boosts your store’s revenue, increases customer loyalty , and retention and reduces churn rate. How Does Average Order Value Influence Customer retention? Offer product bundles Product bundling is a well-known strategy used during the holiday season.

X-cart 130

X-cart Improvements eCommerce Shipping Costs 130

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. It leverages hyper-localized search combined with millions of product attributes to recommend products.

Merchant Services 279

Merchant Services Shipping Costs Retail Social Media 279

Retail TouchPoints

SEPTEMBER 21, 2023

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. Brand A utilizes AI in its post-purchase strategy, sending out automated messages with discounts and offers immediately after a purchase.

eCommerce 264

eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 264

Algopix

JULY 16, 2023

What is Email Marketing Software for eCommerce In today’s digital landscape, email marketing has emerged as a vital tool for eCommerce businesses to reach and engage with their target audience. Effective email marketing is a game-changer for eCommerce businesses.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

Smile.io

SEPTEMBER 19, 2023

In the ever-evolving landscape of ecommerce, building a profitable pricing strategy is like orchestrating a symphony that can significantly impact your success. They encompass the art and science of determining the optimal price for products or services offered to customers.

Shipping Costs 82

Shipping Costs Merchant Services Arts Shopify 82

Wiser

NOVEMBER 1, 2023

Though this scenario might seem like a loss on the surface, in reality it opens the door to an effective strategy known as remarketing. By understanding and implementing effective remarketing strategies, retailers can revive customer interest, turning browsers into buyers and lost opportunities into closed deals.

Customer 146

Customer Customer Retention Shopping Carts Conversion Optimization 146

Omnisend

AUGUST 18, 2021

As a marketer, you’re probably well aware of the importance of a good customer retention strategy. We know that it’s easier, cheaper, and more profitable to keep an active base of loyal customers rather than constantly acquiring new ones. That’s where retention reports are here to help. But what comes next?

Customer Retention 148

Customer Retention Customer eCommerce Customer Loyalty 148

lateshipment

FEBRUARY 3, 2023

The same company decides to change its approach and begin focusing on retaining its customers through a great post-purchase experience and loyalty program. In the first case, there is a constant need for more marketing spending to acquire new customers and a lower lifetime value from each customer. Still not convinced?

eCommerce 130

eCommerce Shipping Costs Customer Shipping 130

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Groove

NOVEMBER 12, 2020

Modern-day businesses will struggle to be successful if they don't understand who their customers are. Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. Connect With Customers On A Personal Level. Conclusion.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

365 Retail

APRIL 20, 2024

As the retail landscape evolves, refive is leading the charge in enhancing revenue and customer retention for brick-and-mortar stores. Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement.

Technology 57

Technology Retail Customer Retention Customer Data 57

Omnisend

SEPTEMBER 9, 2021

We’ll help you better understand it, and learn how to put it all into practice to create a growth-focused marketing strategy. The Importance of Data-Based Marketing in Ecommerce. Today’s marketing automation software platforms provide powerful options for collecting and analyzing ecommerce data.

eCommerce 148

eCommerce Customer Retention eCommerce Analytics Improvements 148

Omnisend

MARCH 22, 2023

Reading Time: 4 minutes The purpose of loyalty programs is to offer customers access to exclusive prices and loyalty discounts. This can help not only with purchasing behavior, but also with customer retention. The best loyalty programs have the power to transform a business into a customer-centric profit machine.

Customer Loyalty 155

Customer Loyalty Customer Customer Retention Recommendation 155

Smile.io

FEBRUARY 23, 2022

The key to creating these brand advocates is a little something called loyalty marketing. And while having a customer loyalty program is a great tool, it’s not the end all be all. Loyalty marketing involves every part of the customer journey and when done correctly is a great growth strategy.

Marketing 72

Marketing Customer Loyalty Customer Retention Social Media 72

Retail TouchPoints

MARCH 13, 2023

Those are just the form factors they have: they have marketing assets and they have product images. Not Your Basic Product Recommendations The Stylitics solution goes well beyond standard product recommendations, which typically show variations of the same product a customer is already viewing or products that lookalike customers bought.

Customer 278

Customer Recommendation Books eCommerce 278

Kissmetrics

MARCH 29, 2018

This tells us there’s a huge opportunity to increase customer retention rates further to support revenue growth. The same report found that returning customers are nine times more likely to place an order than new customers. In my experience, high growth merchants have healthy customer retention rates.

Customer Retention 205

Customer Retention Customer eCommerce Merchant Services 205

Smile.io

JUNE 1, 2022

After all, customers who have bought from you before are likely to feel a sense of loyalty –especially if they had a great experience the first time around. All the same, a lot of marketers get fixated on bringing in new customers and audiences, which means that a hugely valuable asset, your existing customers, gets left out.

Customer Experience 88

Customer Experience Improvements Customer Customer Retention 88

Groove

DECEMBER 3, 2020

If you're not using an automated workflow to streamline your marketing efforts, continue reading to discover how eCommerce automation can be used to attract, engage and delight customers at any stage of the buyer's journey. Customize, automate, schedule and compose messages to as large or as small of a group as you'd like.

X-cart 221

X-cart Customer Retention Shopping Carts eCommerce 221

Algopix

OCTOBER 21, 2023

It requires data-driven decision-making and constant adaptation to market trends. Revenue by Traffic Source: Knowing where your customers come from (e.g., organic search, paid ads, social media) allows you to allocate marketing resources more effectively. A high retention rate is a sign of a loyal customer base.

Shipping Costs 118

Shipping Costs eCommerce Customer Retention Social Media 118

Kissmetrics

FEBRUARY 22, 2021

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. Because loyal customers increase their purchases over time.

Customer Retention 279

Customer Retention Document Improvements Information 279

FastSpring

APRIL 26, 2022

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. If your market is small, then churn matters significantly more. Table of Contents.

Payments 115

Payments Subscription Payment Services Definition 115

Payoneer

FEBRUARY 22, 2019

As a result, customer retention is just as important, if not more so, then acquisition. In this post, we will share the top three customer retention strategies for experienced eSellers looking to boost revenue from existing customers. Put Customer Experience First. Create Email Marketing Campaigns.

Customer Retention 20

Customer Retention Customer Shipping Costs Social Media 20

Retail TouchPoints

DECEMBER 20, 2021

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised to make up nearly all of that revenue, according to Research and Markets analysis. Smith shared further details about the acquisition, including how it will impact future strategies and investments for the Nu Skin brand.

Social Media 264

Social Media Customer Retention Technology B2C 264